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Master a mix of digital and offline channels including SEM, ABM, content marketing, social media, events, email marketing, SEO, partnerships, and more to drive robust product marketing, public relations, and brand strategies.
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This includes offline and online marketing, event marketing, community marketing, seminars /webinars, trade shows, content marketing, email marketing, SEO, SEM, and social media campaigns.
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Proficient in online and offline marketing techniques, including digital marketing, content marketing, email marketing, and social media management. Collaborate with the creative team, product team, and other stakeholders to develop and execute compelling marketing materials, including website content, sales collateral, email campaigns, content etc.
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Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.
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Utilize a mix of online and offline channels, including social media, email marketing. Strong understanding of digital marketing, social media, and online booking platforms.
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Work with other Marketing and Communications leaders, including the VP of Marketing, Senior Director of Creative, Director of Marketing Strategy, and Senior Director of Marketing Operations to define marketing goals and develop brand and performance strategy, oversee content strategy, asset planning, and execution of paid and organic channel programs across channels that include but are not limited to direct mail, email, website, and social media.
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Execute online and offline marketing initiatives, integrating digital media, social media, email, dotcom/website, experiential, SEM/SEO strategy development, brand awareness, and other marketing initiatives.
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Digital Strategy: Propose, plan, coordinate and execute creative strategies for our artists across all relevant platforms (D2F: TikTok, IG Reels, Facebook, YT Shorts, influencer marketing, email marketing, etc.
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Manage offline marketing campaigns - analyze opportunities and own the launch of offline campaigns, including first- and third-party events. Optimize CRM strategy - work with the account management team and Global Marketing team to scale and optimize email marketing campaigns.
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Utilize a variety of acquisition channels, including content creation, curation, pay-per-click campaigns, email marketing, event management, publicity, social media, SEO, copywriting, performance analysis, etc.
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Proficient using marketing tools and platforms, including Microsoft Office, email marketing systems such as Salesforce Marketing Cloud, a website content management system and photo editing software such as Photoshop or Canva.
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KPIs that you will own, measure, and answer to include organic traffic growth and rankings, social media engagement, reputation management, offline marketing lead generation, website structure and content, content generation and social posting, email/sms marketing, media creation including offline marketing and print materials.
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Execute online and offline marketing initiatives: integrating online and new media, email, print, direct mail, social media, etc. Glenna Stone Interior Design is seeking an experienced Sales and Marketing Manager who will be responsible for the development, implementation, and execution of the business development, marketing strategy, and brand management for Glenna Stone Interior Design.
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Manage agencies in creation of online and offline marketing initiatives including direct mail, email, collateral, signage, displays, ads (online and offline), events and web page content.
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Experience working across the full DTC marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix including online (search, display, paid social, content, streaming) and offline (OOH, direct mail, linear video.
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