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Customer Experience, Growth Investments, Workforce Experience, Operations Excellence, Healthcare, Financial Services, Energy & Resources, Retail & Consumer Products, Public & Social Sector, Media & Entertainment, Technology & Communications, Strategy, Project & Program Leadership, Change Management, Data & Analytics, Real Estate Development, Private Equity, Sustainability, and Diversity, Equity & Inclusion.
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Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy.
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Comprehension of social media analytics and ability to use data to drive content strategy; Bachelor's Degree in Digital Media, Communications, Marketing or related field from an accredited college or university is preferred; demonstrable three or more years of direct or related experience in photography, videography, and social media management is preferred; or a combination of education, experience and training.
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We specialize in Corporate Positioning and Thought Leadership, Executive visibility & Conferences, Awards & rankings, Financial Communications & Investor Relations, Corporate Responsibility and Sustainability, Issues & Crisis Management, Media Relations, Digital, Social & Content Strategy, Data, Analytics & Measurement and Influencer Engagement.
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Analyze and assess performance of campaigns through Google Analytics and other available measurement tools and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.
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We work with agencies and corporations across the country in the areas of Account Management/Client Services, Brand Strategy, Content and Digital Strategy, Traditional and Digital Media, Marketing Data Analytics, Search Marketing (PPC/SEO) and Social Media.
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The cover letter should be addressed to Lizzy Raben, Team Lead for News Analytics, Insights & Training and Christina Macholan, Deputy Head of Audience Strategy. Experience fetching and analyzing data using tools such as SQL, Python, R and/or analytics APIs.
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4+ years of proven experience in the pharmaceutical and/or healthcare industry with experience in one or more of the following: digital marketing, consumer marketing, HCP marketing, media planning, market research/analytics or strategic planning, brand marketing.
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Develop a marketing plan to cover all constituencies and incorporates multiple channels including digital, print, calling/texting, social media and video to increase the volume of annual donors and gift revenue from alumni, friends, faculty/staff, patients, system employees and other prospects, using industry best practices and analytics to drive decisions and strategy.
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Barr is an independent, full-service advertising agency providing integrated services including research; strategy and branding; creative; public relations; organic and paid social; offline and online media; and analytics to a diverse roster of national and international brands, including relationships that have spanned more than two decades.
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Leadership; Influencing; Social Media; Sales Channel Development; Conversion Rate; Key Performance Indicators (KPI); Digital Advertising; Marketing Campaigns; Structured Query Language (SQL); Branding; Media Buying; Demand Generation; Channels Strategy; Marketing Strategies; Product Commercialization; Alteryx; Customer Insights; Market Segmentation; Microsoft Office; Strategy Development; Google Analytics; Microsoft Power BI; Tableau (Inactive.
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Suggesting recommendations to adjust the social media marketing strategy for optimal results. Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company's social media presence and performance.
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Leverage weekly social media analytics reports to improve social media marketing strategy. This position requires managing and recommending improvements to company websites and media profiles, based on KPIs and analytics.
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Work closely with the analytics and research teams to regularly monitor and track a number of different data streams pertaining to the overall health and efficacy of the media campaign; synthesize those data outputs into actionable feedback and direction and use them to inform the strategy of current and future media plans.
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Works closely with other disciplines including, but not limited to, data analytics, creative services, PR, social media, and content strategy to ensure similar understanding of the Marketing data and how the insights impact the overall organization.
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