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The Sr Database Marketing Manager role is part of an enterprise Global Digital Solutions center of excellence in database marketing and campaign management for the development, execution, and analysis of cross-channel marketing and personalized client experiences using marketing technology applications including Adobe Campaign and the Adobe Experience Cloud.
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Understanding of SaaS platforms such as Marketing Automation (Marketo, Pardot, Eloqua), Sales Engagement (Salesforce, Salesloft, Xant), Digital (Google Analytics, Pathfactory), and Attribution (Full Circle Insights.
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Proficiency preferred with Marketo, Wrike, BlueConic, and Shopify (or with similar project management, CRM, CDP, or ecommerce platforms) as well as the ability to learn new software programs as required.
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The CRM Manager is accountable for full database growth and engagement, internal CRM customer satisfaction, strategic implementations, and innovations in the CRM space, driving non-aeronautical revenue and adoption of the MSP/MAC services from customers in the database.
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Marketing Automation, CRM & Cloud data warehouse (Adobe, Marketo, Salesforce, Snowflake and SQL) B2B database marketing experience (e-mail, catalog, CRM provisioning first party data) Bachelors degree in Marketing, Database Marketing, Technology, MIS or equivalent experience.
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Demonstrated proficiency using customer data platforms, Adobe Experience Platform, and Adobe Campaign, Marketo or other enterprise campaign management and marketing automation applications including Salesforce Marketing Cloud, or Oracle.
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Responsible for maintaining our marketing database and building marketing programs in Marketo. Hands-on experience with B2B marketing and sales automation systems like Marketo and SFDC.
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You have strong, hands-on technical expertise with marketing tools including Marketo, SFDC, Qualified, Outreach, LeanData, Apollo, Clearbit, and MadKudu. Support all tooling throughout the buyers journey, including attribution, lead routing, lead scoring, program automation, database enrichment, and maintaining/optimizing our backend data infrastructure.
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Proficiency in CRM software and donor database management (we use Salesforce, Marketo, Classy) Proficiency in CRM software and donor database management (we use Salesforce, Marketo, Classy.
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Experience working on Cloud fundamentals (Azure, or AWS) and distributed systems, along with proficiency in SQL and NoSQL database technologies (e.g., SQL Server/MySQL, Snowflake, Table Storage, etc.
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Experience with Salesforce, Qvidian, Marketo, or similar CRM database. The successful candidate will be responsible for building and maintaining strong relationships/partnerships with institutional consultants and the Outsourced Chief Investment Officer (OCIO) channel.
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Act as key collaborator and main stakeholder for registration platform and tools, including nomination tools, badging systems, metrics and reporting tools, Marketo and Salesforce integration, lead-flow and lead-retrieval devices, consulting on database system evaluation, selections, and customizations.
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Data Management: Oversee data hygiene and governance practices within Marketo, including list segmentation, deduplication, and database maintenance, to uphold data quality and compliance standards.
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Expertise with email marketing tools like Hubspot, Marketo, Customer.io, Outreach, or Iterable. Serve as the gatekeeper for email campaigns at Pave, improve engagement rates, and grow our database.
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Oversee our prospect and customer database, ensuring data integrity, compliance adherence, precise tagging, and resolution of any data discrepancies among Braze, Marketo, and Salesforce. Aid in the integration of new marketing technologies into Braze, Marketo, Demandbase, and Salesforce.
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