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Build and manage a high-performing team: Recruit, develop, and lead a small team that collaborates and informs cross-functional teams: Partner closely with marketing, sales, product, and other departments to ensure alignment and effective utilization of market intelligence.
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The Strategic Marketing Analyst is responsible for market insights and actionable intelligence for one of Weatherford’s three product segments – Drilling and Evaluation, Well Construction and Completions, or Production and Intervention.
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We are seeking a seasoned and insightful people leader to build and lead our Market Intelligence function. Translate market insights into actionable strategies: Recommend and implement data-driven strategies for marketing campaigns, sales messaging and enablement, and product development based on segment-specific needs and opportunities.
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Build and maintain a robust competitive insights program, including keeping a pulse on the latest news with key competitors, delivering win-loss intelligence, and articulating product differentiators.
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Support product development: Provide insights into market trends and competitor offerings and customer needs to inform and shape product lifecycle decisioning. Strong analytical skills and experience in quantitative and qualitative research methods, translating complex data into actionable insights.
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Director, Market Intelligence. Lead market research initiatives for the company: Design and execute qualitative and quantitative research studies to understand market dynamics, customer needs, competitor landscapes, and industry trends.
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They will provide market insights, customer/dealer feedback, competitive intelligence, and information from competitive sources to the corporate team to shape go-to-market approaches and address customer and channel needs.
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10+ years of experience in B2B marketing, market research, or a related field. Benchmark our performance against competitors: Analyze market share, customer acquisition costs, and other key metrics to identify areas for improvement.
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Proven track record of success in developing and implementing market research initiatives. Monitor competitor activity and emerging threats: Proactively identify new entrants, product innovations, and market shifts that could impact your competitive landscape.
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In this strategic role, that will lead a small team, you will be responsible for developing a comprehensive understanding of our target markets, identifying and analyzing customer segments, and translating insights into actionable strategies and deliverables that drive marketing, sales, and product development efforts.
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Democratize insights - Maintain a repository of research reports, industry reports and news, customer and partner feedback so it is discoverable and usable by Marketing, Sales and Product. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.
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More than half of the Fortune 500 and more than two thirds of the Fortune 100 trust PagerDuty including Cisco, Cox Automotive, DoorDash, Electronic Arts, Genentech, Shopify, Zoom and more. Bring Your Self | Bring your best self to build empathy and trust with users.
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The PagerDuty Operations Cloud revolutionizes how critical work gets done, and powers the agility that drives digital transformation. Run Together | Build strong teams that amplify our impact on users.
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Led by CEO Jennifer Tejada, PagerDutys Board of Directors is 50% female and 62% URP representation. We also provide ample opportunities for in-person and virtual connection, like team offsites and volunteering events.
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Take the Lead | Disrupt and invent to be the first choice for users. PagerDuty is Great Place to Work-certified, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2.
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