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Deploy and maintain Marketo Munchkin code on websites to track visitor behavior and facilitate lead generation and scoring mechanisms. Configure and execute Smart Campaigns in Marketo, leveraging their dynamic capabilities for targeted and responsive marketing efforts.
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We are seeking for our VP, Demand Generation, reporting to our Chief Marketing Officer, to help lead the Go-to-Market strategy globally. Your role is to build and scale an Enterprise Marketing organization globally, focused on lead demand generation using automation and prospection.
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A real experimented focus on Business deals achievements (MQL, SQL, Closed deal expertise) and a deep expertise on state-of-art Martech software (Marketo, SFDC ) and focused on a Data-driven approach of Marketing efficiency.
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The VP will also lead the marketing automation strategy and liaise with stakeholders across both Sales & Marketing Operations to build and optimize an automated, streamlined and efficient marketing engine to act as the connective tissue that joins all Marketing and Sales platforms and activities together, providing Sidetrade with a frictionless, holistic view of the entire customer journey.
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Marketing Operations: Manage and optimize marketing operations tasks including Marketo operations, lead management processes, lead scoring and marketing performance analytics. Our Demand Generation Manager will play a crucial role in enhancing brand awareness and lead generation within the digital space as well as driving web traffic and acquiring leads/customers.
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Develop the content for the lead nurture programs, and partner with Marketing Ops on the optimization of the programs using Marketo and Salesforce Marketing Cloud. Keyboard experience in Marketo and Salesforce Marketing Cloud.
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Strong Demand Generation expertise both in automation and prospection. Analytical expertise including measuring both lead and lag measures such as #MQLs, #SQLs and $ pipeline value created.
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Therole requires a proven track record in creating and optimizing multi-channel campaigns, utilizing data-driven insights to enhance lead generation, and fostering a high-performance culture within both marketing and sales.
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Experience as a VP or Director of Marketing or equivalent within a high growth B2B Business Enterprise Software company such as O2C, P2P, Supply Chain Finance, Treasury, Financials ERP, Procurement & Expenses Management, CRM.
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Lead Management: Oversee the lead management process from lead generation to conversion, ensuring a smooth handoff to sales and maximizing the conversion rates through nurturing strategies.
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Utilize Marketo Flow Actions to automate complex marketing processes, enhancing campaign execution and operational efficiency. Design and use Marketo Custom Objects to store and manipulate unique business data, using them to enrich segments, smart lists, and campaigns.
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Form creation management, field mapping, and work with team to sync with Salesforce CRM systems form creation and management includes integrations with Adobe Experience Manager (AEM). We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change.
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Execution of marketing best practices, including configuration and maintenance of campaign and nurture workflows, program builds, and associated reporting metricsAssist with technical feasibility, implementation approach, deployment strategies, and QA effortAbout TEKsystems:We're partners in transformation.
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In line with global marketing strategies, shape, implement and deliver powerful client acquisition initiatives including, but not limited to lead generation, thought leadership, webinars, go-to-market campaigns, events, awards to deliver strong revenue growth.
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Campaigns will include digital marketing (website, SEO/SEM, social media), email nurture, ABM strategies, events, webinars and custom content creation, along with data-driven analysis and recommendations with key performance indicators.
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