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We desire a creative leader who will obsess consumer insights, understand shopping behaviors and journeys, and enhance and elevate the DTC retail experience, while ensuring the membership program is the connective tissue to serve customers cross-channel.
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GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys.
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You are a creative strategist that turns insights into enticing marketing campaigns with impact. Drive creative strategy and execution across channels and journeys both for our viewer and contributor communities.
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Design, structure and build a data strategy(ies) in support of complex or semi-complex data challenges that exist across multi-channel marketing programs and Journeys, integrated plans and tactics, tiered performance goals, and spanning multiple ManTech platforms (internal and external.
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Elevate planning outputs by connecting the dots between channels to ensure cohesive cross-platform journeys informed by fan behavior, channel insights, data, and performance. Act as a strategic partner to leaders across Franchise Marketing, Creative, and Commercial teams by providing insights and analysis to inform planning decisions and maximize growth for EA SPORTS Madden and College Football.
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Continue to develop and help drive the strategy for the organization's data strategy including data architecture, Reporting, Insights, Analytics, Operations, Predictive modeling, attribution and Machine Learning/AI.
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Professional experience working with big data; building and optimizing ‘big data’ data pipelines, architectures, and data sets, to deliver marketing and business strategy for companies as a consultant and or as an internal marketing, business/customer insights on the client side.
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Act as a thought-leader and partner for internal marketing teams and stakeholders by bridging market trends, external data and insights, as well as past performance to their specific challenges, opportunities, and ambitions.
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7+ years of solution consulting or pre-sales engineering experience. Actively participate in the entrepreneurial construction of the data strategy team: support recruiting process, define ways of working, contribute thought leadership.
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Originate, shape and nurture data strategy opportunities from inception through to implementation. As a Senior Director, Data, you will be responsible for the growth, development, and implementation of Data Strategy services across Acxiom's business in North America.
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Your role will focus on initiating new opportunities, shaping value propositions, and introducing organic growth on existing relationships through your deep domain expertise in data, working alongside Acxiom's digital transformation technology services teams.
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Contribute to and implement global data strategy policies and standards. Develop data strategy projects into larger programs of delivery. Nurture and develop talent within the data strategy team. Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
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Lead high profile data strategy engagements. Develop market facing data strategy propositions. Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered.
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Create data and performance framework templates to visually and simply convey a high-to-low level approach to goals, touchpoints, measurement, as well as specific KPI definition. Create compelling and visually advanced and polished presentations to convey an impact-focused data story to internal marketing teams and stakeholders.
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Support ideation of B2B marketing strategies, and translate data into insights and stories to uncover opportunities and improve journeys. Oversee and execute primary and secondary market research to elevate analyses and insights.
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