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The Director, Engagement Strategy will lead the creation of integrated marketing and communications plans for a specific set of clients and brands. Main discipline expertise: market research & insights, brand strategy, multichannel marketing (MCM), digital marketing, customer relationship management (CRM), relationship marketing (RM), customer segmentation, content marketing, marketing & sales automation, digital media, social media, search (SEO/SEM), event/experiential marketing, marketing analytics.
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10+ years of media planning/buying, and integrated marketing experiences, with a blend of traditional consumer products and direct-to-consumer brands and experiences across omni-channel approaches including digital media, search, tv.
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Experience, developing and managing multi-touch, omni-channel integrated experiences via web, Email, SMS, In-app, Push. Vast experience working with Lifecycle Marketing data, combining insights from CLM tool with data from other sources like Mixpanel, Looker and ultimately tying to Revenue.
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This role demands a profound understanding of data-driven insights, customer segmentation, and a holistic view of multi-channel marketing including search, social, email, SEO, programmatic, direct mail, PR, and influencer marketing.
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Collaborate in the planning and creation of content in support of new product launches and demand generation initiatives including integrated marketing campaigns, channel/partner programs, email marketing, trade shows, and other events.
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You’ll own the marketing campaign calendar, from planning to orchestrating how it comes to life across channels (in collaboration with channel manager, product marketing, and internal + external creative partners.
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Reporting to the Senior Vice President (SVP) for Marketing, Communications, and External Relations, the Vice President oversees an inclusive, integrated, interdisciplinary, and proactive communications and public relations unit that generates high-quality content for all university channels and proactively advances a consistent, beneficial, and elevated public image of the institution.
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You will take ownership of integrated marketing strategies for. across a portfolio of global payments products and solutions by developing a deep understanding of our strategic business objectives, positioning a suite of offerings – and using that expertise to create differentiated, audience-focused messages that are activated across the right channel mix.
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Develop and implement multi-channel marketing campaigns to reach target customers effectively, utilizing digital, traditional, and other relevant channels. 4-year degree in Marketing, Business or related field or equivalent experience (MBA preferred.
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Manages omni-channel marketing plan delivery in collaboration with Media, E-commerce, PR, Social, Email and Creative teams, including delivery of break-through creative ideas, journey mapping and KPI achievement.
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Design, structure and build a data strategy(ies) in support of complex or semi-complex data challenges that exist across multi-channel marketing programs and Journeys, integrated plans and tactics, tiered performance goals, and spanning multiple ManTech platforms (internal and external.
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Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
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Collaborate with the broader marketing team and corporate communications for consistent brand messaging and integrated marketing campaigns. Develop and implement comprehensive marketing strategies, tailored to the telecommunications industry, supporting e-commerce, direct sellers, digital channel partners, and call center sales to drive revenue growth and achieve business objectives.
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Conceive and execute an integrated marketing strategy, with focus on product marketing, performance/digital marketing and retail channel marketing. Develop and execute omni-channel marketing strategy for our physical and online retail channels.
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Collaborate with call center, DSR, MDU and indirect channel sales teams to align efforts and support attainment of overall sales targets. As the Director of Consumer Marketing, you will lead the development and execution of strategic marketing and communications plans to support corporate objectives.
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