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Administers all workplace giving programs including Combined Federal Campaign (CFC) and United Way. Works with Finance and Donor Services teams to ensure timely and accurate reporting on campaign results and donor giving.
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In this role, you will focus on campaign development and execution supporting the growing Federal Health and Civilian markets for GDIT. Seize your opportunity to make a personal impact to GDIT’s brand and business growth by supporting the development, delivery and execution of high-impact, integrated marketing campaigns.
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Collaborate with departments across the agency to ensure seamless campaign execution, learning the ins and outs of integrated marketing strategies. If you're passionate about making a difference in the world of influencer marketing and eager to jumpstart your career at the intersection of creativity and strategy, High Scale is the place for you.
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Gather digital marketing related analytics and data-driven insights that allow the integrated marketing services team to continuously assess and refine campaign executions.
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This position reports to the Senior Integrated Marketing Campaign Program Manager and works closely with individuals across the marketing teams from corporate, PR, AR, creative, digital, social, field and partner marketing, content, and product marketing.
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We deliver trauma-informed, fully integrated care by combining behavioral health with community-based primary health care. Additionally, you'll support various marketing and communications activities, such as graphic design, social media management, event planning, and general office duties.
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Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration.
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This role will play a lead role for marketing and communications for Integrated Product Management (IPM), within the Digital Product Management organization in Cat Digital. This role will also support the development and implementation of internal communications and marketing as needed for integrated products & services, including the Insights Hub, Salesforce Enterprise Product Management and the CCAT (Cat Customer Admin Tool.
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Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, print, social media, and events. Track and analyze marketing campaign performance using key metrics and reporting tools.
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Develop and deploy end-to-end integrated marketing campaigns that engage target accounts and target buyers and take them on the journey through the sales funnel, from initial contact to closed deal.
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Strong knowledge and direct experience with marketing automation tools (preferably Marketo) with demonstrated ability to execute and manage the entire scope of large-scale integrated marketing campaigns, drip campaigns, A/B tests, email nurtures, landing page development and optimization, and reporting campaign metrics.
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Collaborate with clients and team members to create planning documents and briefs that articulate integrated strategies for digital marketing including campaign objectives, target audience, key messages/content, program sequencing, recommended touch points, and key metrics or benchmarks within specified budgets.
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This includes developing creative for many types of needs from broad, integrated campaigns to individual creative requests for the following stakeholders and marketing groups: brand and advertising, influencer, and social media, customer and lifecycle marketing, recruiting, and corporate/internal communications.
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Partner with eCommerce Sales & Omni Shopper Marketing to create integrated omnichannel strategies that achieve campaign and business objectives. Develop advertising campaigns and marketing strategies across our Kraft Heinz brand portfolio and retailers including Kroger, Albertson’s, etc.
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Position SummaryReporting to the Senior Marketing Campaign Manager - Digital Marketing, the Marketing Campaign Manager - Digital Marketing is primarily responsible for supporting and implementing the integrated marketing campaign plan in relation to digital channels (email, PPC, social media, SEO, SEM,) to achieve the goals for ACS Publications journals, subject portfolios, and related products.
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