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Lead generation (LGC) program management with assigned sales members to grow and sustain engagement on future opportunities. Experience with marketing automation and CRM tools, preferably HubSpot and Salesforce.
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Tradeshow and other events preparation and execution (booth setup, collateral, signage, videos, lead generation and retrieval, pre/post show outreach, etc.) Content development lead with freelance writer support to develop a strategy around published case studies, blogs, white papers, videos, public relations and other media pitches.
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Digital marketing strategy and execution to include website lead capture, social media, content marketing, etc. HubSpot and other marketing tools management. Provide support during the onboarding of new sales resources and lead their training.
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Experience with CRM software, such as Salesforce or Hubspot. Utilize various lead generation tools and techniques, including email marketing and social media, to reach potential customers in the healthcare space.
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They will collaborate closely with the CGO and Sales team to ensure effective use of Salesforce, contributing to the qualified sales pipeline and assisting in developing and implementing winning sales strategies.
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Salesforce primary administration. Bachelor's Degree in relevant field (Journalist, PR, Marketing, Communications) required. Next client touchpoint, presentation (deck) review and approvals, coordination of resources.
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Advanced Degree in relevant field (Journalism, PR, Marketing, Communications) preferred. Internal and external communications support and development. Sales collateral development such as client presentations, flyers, etc.
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Marketing strategy and execution inclusive of performance metrics development, monitoring and feedback. The Sr. Director, Marketing & Sales Operations is expected to be both an individual contributor and a leader of our marketing resources, which includes but is not limited to the ongoing development and execution of strategic sales operations and the strategic marketing plan(s.
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The Sr. Director, Marketing & Sales Operations has a proven track record as a thought leader in healthcare, ideally with HIM and revenue cycle experience. In addition, this role is responsible for managing not only the day-to-day marketing activities but also for developing, implementing, and executing strategic marketing plans under the direction of the CGO. This role leads the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with the marketing team and across the organization.
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Independent, focused individual able to work remotely or on-site. Forecast owner and monthly/quarterly forecast meeting facilitation. Experience developing and executing marketing strategy and plans. Marketing strategy and Accuity product messaging strategy.
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Hands on experience and general working knowledge of marketing tech stack tools such as Hubspot, SalesForce. Strategic Architect Crafting and implementing strategic lead generation and nurturing campaigns that delivered pre-qualified leads to the bottom line.
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This individual will be responsible for working closely with the Chief Growth Officer (CGO) regarding the use of the annual marketing budget. Experience working with healthcare associations and related paid trade publications.
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Work with the CGO on sales process improvement and implement changes through the sales team. Manage and distribute materials and resources for effective forecasting meetings. High-level campaign & content focus and messaging strategy tied to the above.
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Plan and coordinate from event selection to execution at the event and follow-up. Overall marketing project management to ensure smooth execution on strategy and other assigned goals. Strategic account review facilitation and notes management.
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Marketing Operations: Administrate the company's core marketing tech stack with Salesforce, Hubspot Wistia, ZoomInfo, and more; Manage Marketing database in HubSpot. Develop and execute plans to consolidate all data sources, database growth, improve data hygiene and enhance data through the use of data augmentation tools e.g. ZoomInfo; Maintain and optimize existing tools and integrations, as well as evaluate and implement future integrations and 3rd party tools; Support the optimization of the company's lead scoring, routing, and lifecycle methodologies to increase funnel efficiencies and conversion rates.
$75,000 - $85,000 a yearFull-timeExpandUpdated Today
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