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Support creating workflows and automation to drive brand awareness, lead generation, and lead nurturing tactics and report on performance metrics. Experience with Hubspot. Iterative Health is pioneering the use of artificial intelligence-based precision medicine in gastroenterology, with the aim of helping to optimize clinical trials investigating the treatment of IBD. We use advanced machine learning and computer vision to interpret endoscopic videos along with other types of data, helping clinicians better assess patients with potential GI problems.
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Lead generation (LGC) program management with assigned sales members to grow and sustain engagement on future opportunities. Tradeshow and other events preparation and execution (booth setup, collateral, signage, videos, lead generation and retrieval, pre/post show outreach, etc.
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Content development lead with freelance writer support to develop a strategy around published case studies, blogs, white papers, videos, public relations and other media pitches. Digital marketing strategy and execution to include website lead capture, social media, content marketing, etc.
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Experience with marketing automation and CRM tools, preferably HubSpot and Salesforce. HubSpot and other marketing tools management. Provide support during the onboarding of new sales resources and lead their training.
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Bachelor's Degree in relevant field (Journalist, PR, Marketing, Communications) required. Next client touchpoint, presentation (deck) review and approvals, coordination of resources. Advanced Degree in relevant field (Journalism, PR, Marketing, Communications) preferred.
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Internal and external communications support and development. Sales collateral development such as client presentations, flyers, etc. Marketing strategy and execution inclusive of performance metrics development, monitoring and feedback.
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The Sr. Director, Marketing & Sales Operations is expected to be both an individual contributor and a leader of our marketing resources, which includes but is not limited to the ongoing development and execution of strategic sales operations and the strategic marketing plan(s.
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The Sr. Director, Marketing & Sales Operations has a proven track record as a thought leader in healthcare, ideally with HIM and revenue cycle experience. In addition, this role is responsible for managing not only the day-to-day marketing activities but also for developing, implementing, and executing strategic marketing plans under the direction of the CGO. This role leads the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with the marketing team and across the organization.
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Independent, focused individual able to work remotely or on-site. Forecast owner and monthly/quarterly forecast meeting facilitation. Experience developing and executing marketing strategy and plans. Marketing strategy and Accuity product messaging strategy.
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Creative and metrics-driven approach to marketing with experience creating demand generation and lead nurture campaigns, including content strategy, lead scoring algorithms, and distribution strategy (email, paid, remarketing, search engine optimization / SEO, etc.
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This team partners with the marketing lead generation team, regional sales and North America National sales teams to develop sales opportunities through lead qualification, opportunity development, solutions recommendation and closing the deal with our SECURITAS XaaS Services portfolio.
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This individual will be responsible for working closely with the Chief Growth Officer (CGO) regarding the use of the annual marketing budget. Experience working with healthcare associations and related paid trade publications.
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Work with the CGO on sales process improvement and implement changes through the sales team. Manage and distribute materials and resources for effective forecasting meetings. High-level campaign & content focus and messaging strategy tied to the above.
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Plan and coordinate from event selection to execution at the event and follow-up. Overall marketing project management to ensure smooth execution on strategy and other assigned goals. Strategic account review facilitation and notes management.
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Strong understanding of B2B marketing principles and best practices, including lead generation, lead scoring, and lead nurturing. Develop and execute multi-channel inbound demand generation campaigns including email marketing, event and webinar marketing, and paid advertising that capture, nurture, and convert high-quality leads.
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