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Manage all digital marketing efforts, including PPC campaigns, website optimization, SEO enhancement, with a focus on budget allocation and lead generation. Proficiency with HubSpot Marketing and Sales tools, as well as hands-on experience managing Google Ads.
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Analyze and optimize departmental integration of list enrichment and sales enablement tools such as HubSpot to assist the Inside Sales department with lead generation. Be familiar with HubSpot, SEO, and social media marketing.
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This person will work strategically with the marketing team to implement a lead generation-focused communications strategy and content plan, including blogging, social media, sponsored content, web content, digital ad messaging, trade show planning and implementation, and direct mail campaigns to increase lead generation, account engagement and deal closures with our multi-brand teams.
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Knowledge of growth marketing fundamentals such as lead generation forms, email marketing, drip campaigns, and deliverability. The Job Develop goals closely with the founders to create lead generation channels.
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Responsibilities The Digital Marketing Manager will be directly responsible for helping to build the company brand awareness and lead generation and maximizing conversions through digital channels.
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The email marketing specialist will be expected to constantly innovate strategic communications, combining both best practices and unique ideas to drive lead generation through email content.
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Strategic Architect Crafting and implementing strategic lead generation and nurturing campaigns that delivered pre-qualified leads to the bottom line. Are you a marketing enthusiast with experience in fueling new business growth through strategic lead generation initiatives.
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Utilize HubSpot's analytics tools to monitor campaign data, conversion rates, lead generation, and other key performance metrics. Has experience with HubSpot, Microsoft Power BI, and other relevant analytics tools.
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The Email/Content Marketing Manager plays a critical role in executing outbound marketing programs that drive lead generation and overall communication to our agents in the field. Ability to curate and highlight the most important content to drive lead generation and new agent acquisition.
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Essential Qualifications: Bachelor’s degree in Marketing or a marketing-related field3+ years of experience in marketing automation/lead generation, inside sales, or another customer support role (packaging or manufacturing experience, a plus)3+ years of experience with digital content/campaign development tools and marketing automation platforms (e.g., HubSpot, Marketo, Eloqua, etc.
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Collaborate with the VP of Sales to optimize lead generation strategies and improve the overall prospecting effectiveness. Exceptional prospecting and lead generation skills with a hunter's mentality.
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Understanding of lead generation and tracking – experience with marketing automation tools (Hubspot, Marketo, Pardot, etc) and Salesforce CRM a must. Create & optimize strategy for lead nurturing and scoring by using Hubspot reporting and other tools.
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Experience with marketing automation platforms (e.g., Eloqua, Marketo, HubSpot) and CRM systems (e.g., Salesforce). Lead the end-to-end execution of multi-channel marketing campaigns, including email marketing, digital advertising, social media, events, webinars, and content marketing.
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Experience working with demand generation, revenue attribution, lead scoring, and customer lifecycle. 2+ years experience providing support for marketing tools: Hubspot, Pardot, Marketo, Cvent or similar tools.
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Develop and implement email marketing strategies to achieve company objectives, including lead generation, customer acquisition, and retention. Proficiency in email marketing platforms such as Mailchimp, Constant Contact, HubSpot, or Epsilon (nice to have.
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