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Support the paid marketing team with the execution of digital ad buys with a focus on these specific channels: Paid Search (Google Ads), Paid Social (Meta, TikTok) and Affiliate and Influencer marketing —with the primary goal being new customer growth and revenue.
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Job DescriptionJob DescriptionThe Senior PPC Specialist will work with our website developers, content creators, and graphic designers to continuously develop and optimize SEO and pay-per-click (PPC) campaigns on Google Ads, Facebook, TikTok, and other platforms, focusing on conversions for our clients.
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Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.
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Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management. At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies.
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Experience with our tech stack: Hubspot, Google Analytics, and WordPress. As a Growth Marketing Strategist you will collaborate with your clients to gain a deep understanding of their unique business objectives and design digital strategies to drive tangible outcomes.
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Hands on experience with digital paid advertising platforms/tools such as Google Ads, Facebook Ads, Bing Ads, and Adroll, Develop and manage PPC campaigns on Google and Bing including, but not limited to keyword research, bidding strategy, execution, and optimization.
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Educate clients on our SEO and PPC (Google AdWords, Facebook Ads & YouTube Ads) strategy and tactics. You will be working directly with a portfolio of clients managing the communication and identifying improvements of their SEO and pay-per-click campaigns (Google AdWords, Facebook Ads & YouTube Ads.
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Experience in digital, content and social media marketing (Google Ads, Meta, TikTok, Amazon DSP & rich media, Influencers & UGC) execute and optimize digital marketing campaigns across platforms including but not limited to - Google Ads, Meta, TikTok, Amazon DSP & rich media, Influencers & UGC.
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As a Growth Marketing Strategist you will serve as the primary POC for our mid market clients to develop full funnel growth strategies with a focus on user acquisition, attribution and nurturing. In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack.
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Content Creation and Accessibility: Plan and execute paid search advertising campaigns (Google Ads, Bing Ads) and social media promotions (Facebook Ads, Instagram Ads.
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Experience working in a CPG eCommerce environment is essentialProven track record of managing media budget to revenue goals and efficiency metricsDeep hands-on-keyboard experience in Google Ads, Meta Ads Manager, and TikTok Ads. You have deep expertise in Google Analytics, CRO, and A/B TestingExceptional quantitative and analytical skills are essential.
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We have an omni channel approach that includes Facebook/Instagram Ads, Google Ads, Pinterest Ads, TikTok Ads, landing page design, email automation, and conversion rate optimizations.
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Enterprise SEM Solutions : Demonstrate your expertise in search engine marketing (SEM) tools such as Google Ads and Bing Ads. Enterprise Demand Side Platforms (DSPs) : Highlight your knowledge of programmatic advertising and real-time bidding.
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Knowledge of Google Ads, Google Business Management, Google Analytics, Facebook Ads Manager, Yelp, Email Marketing, and GoDaddy, Wix platforms. Have experience in developing, managing and tracking Google Ads, social media and digital advertisements.
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QualificationsExperience building, bulk editing, and optimizing campaign, keywords and ads within Google Ads & Bing Ads Editor with audience targeting and remarketing within Linkedin.
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