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Advanced knowledge of Meta Ads Manager, Google Ads Platform (Search, Display, Discovery, YouTube), Social Ads Platforms (LinkedIn, Twitter, TikTok, Snapchat, etc.) Intermediate knowledge of website event tagging and tracking, including the Meta Pixel, TikTok Pixel and Google Tag Manager.
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Amazon Ads, Amazon DSP, Campaign Manager 360, Display & Video 360, Google Analytics 4, Google Tag Manager. You are confident managing Paid Search across Google Ads, Microsoft Ads and Search Ads 360, and Paid Social campaigns across Meta, TikTok, LinkedIn and Pinterest.
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Oversee campaign buying, management and reporting, including in-depth analytics of reach/frequency, CPA, ROI, ROAS and incrementality with extensive experience with platforms including: Google Analytics, Google Tag Manager, Looker Studio, Google Ads, Meta Ads, Programmatic DSPs (e.g. Trade Desk), RMNs (Roundel, Walmart, Amazon), and Ad Servers.
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Experience using digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, email marketing automation software, and SMS marketing platforms.
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In-depth knowledge of digital marketing principles, strategies, and best practices, including SEO, SEM, social media marketing, display advertising, programmatic advertising, email marketing, and SMS marketing.
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Proven work experience as a Digital Marketing Manager or a similar senior-level role, with a track record of successfully managing digital advertising campaigns, reseller programs, affiliate marketing initiatives, and email marketing programs.
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Help onboard and manage digital reseller campaigns and support affiliate marketing programs, ensuring effective execution, monitoring performance, and driving maximum ROI. Oversee and optimize digital advertising campaigns across various channels, including search engine marketing (SEM), display advertising, social media advertising, and programmatic advertising.
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Integrate data from Segment, Google Analytics, Google Tag Manager, Google Ads, and Facebook Ads into data lakes and warehouses including BigQuery and Cloud Storage inside Google Cloud Platform.
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Collaborate with the Director of Indirect Channel Sales to ensure effective coordination and synergy between digital marketing efforts and overall sales strategy. You will oversee and optimize the company's digital advertising campaigns, manage digital reseller campaigns, support affiliate marketing programs, and help lead and grow email marketing and SMS marketing programs.
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As the Digital Marketing Manager, you will play a pivotal role in shaping and implementing our digital marketing strategies to drive the success of our fiber internet services. This is a manager position reporting directly to the VP of Marketing.
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Joining Consolidated Communications as a Digital Marketing Manager presents an exciting opportunity to shape our digital marketing initiatives, drive business growth, and make a significant impact on our team's success.
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Collaborate with the Director of Indirect Channel Sales to align digital marketing efforts with company reseller contracts, relationships, and other initiatives. You will work collaboratively with the Director of Indirect Channel Sales and other cross-functional teams to ensure a cohesive approach in supporting company goals and initiatives.
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You bring extensive experience working with REST-based APIs, with some experience in implementing ETLs using APIs for analytic and interaction tracking systems (Google Analytics, Google Tag Manager, Segment, Google Ads, Facebook Ads.
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Develop and execute email marketing and SMS marketing strategies, including campaign planning, audience segmentation, overseeing content creation, and performance analysis. Collaborate with the marketing team to ensure consistent brand messaging and integrated marketing campaigns across all digital channels.
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Develop and implement comprehensive digital marketing strategies to enhance the visibility of our fiber internet services, generate leads, and drive customer acquisition. Provide recommendations to the creative and web teams for improving digital advertising conversion rates through A/B and multivariate testing of ad creative and optimization of landing pages.
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