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User Acquisition: Implement tactics to attract new users to the PWA. This may involve utilizing various channels such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and paid advertising.
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Additional responsibilities include website content development, blogging, landing page optimization and special projects. Assists with the implementation of the digital program including website updates in WordPress, WIX, Squarespace, and donation page updates in multiple custom platforms, email marketing, client list maintenance, and client-specific requests.
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Write copy and work with external vendors including digital agencies, designers, printers, marketing services and mail processing to develop and execute jobs, such as, collateral items, HTML email, website and landing pages, search engine optimization, pay-per-click, direct mail, print, etc.
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Directing and enhancing social/digital media and Digital Marketing campaigns and content for the firm and assigned clients, including Google Ads, Search Engine Optimization (SEO), keywords/phrases research, Meta Ad campaigns and other digital campaigns, blogging with SEO, and HubSpot email and marketing automation campaigns.
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Collaborate with product marketing, creative services, web, and marketing operations to translate messaging into campaign assets such as landing pages, display banners, email templates, etc.
$70 - $77 an hourRemoteExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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SUMMARY : We are seeking a Digital Marketing Manager who can lead and manage all of Baker’s B2C digital lead gen and user acquisition activities, including paid media digital channels, analytics, landing page optimization, reporting, paid lead programs and SEO.
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We are seeking a Conversion Rate Optimization (CRO) Director with an exceptional UI/UX design background, specialized in e-commerce and Shopify platforms. This pivotal role is not just about deploying pages; it's about crafting them meticulously from the ground up, utilizing design tools such as Figma and then creating it with a landing page builder like GemPages to conceptualize and direct the creation of high-converting Shopify pages.
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Able to drive the performance of our campaigns through integrated marketing tactics including paid advertising, branding, email and social media marketing, SEO, and landing page optimization.
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Minimum Qualifications: Knowledge, Skills and AbilitiesDemonstrated knowledge, experience and skills in online marketing and practices including website design and copy, mobile marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), outbound email techniques and practices including HTML experience, responsive design and CSS.Solid working knowledge of email strategies to effectively drive consumer engagement on the website.
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Perform all functions pertinent to Search Engine Optimization including optimizing copy and landing pages for search engine optimization; Performing ongoing keyword research including discovery and expansion of keyword opportunities; Researching and implementing content recommendations for organic SEO success.
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Leads the planning, execution, and optimization of digital marketing campaigns across various channels, including paid search, display advertising, social media, email marketing, and affiliate marketing.
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Knowledge of Search Engine Optimization (SEO), email marketing and digital marketing. Create, edit, and distribute compelling and engaging, SEO-optimized content for social media, email campaigns, white papers, e-books, blog articles, landing pages, videos, project profiles, case studies, continuing education programs and other forms of content for lead generation and conversion.
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Digital Marketing Campaigns: Leads the planning, execution, and optimization of digital marketing campaigns across various channels, including paid search, display advertising, social media, email marketing, and affiliate marketing.
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Familiarity with content management using HubSpot's CMS, including blog creation, landing page development, and website optimization. Utilize HubSpot's CMS to create and manage content, including blog posts, landing pages, and website optimization.
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ESSENTIAL FUNCTIONSDigital Marketing Production & Support (70%)Web – Setup and edit landing pages, resource pages, and blog posts, as well as assist with SEO, testing and optimization, web forms, URL tracking parameters, short links, performance monitoring, channel reporting, etc.
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email optimization landing jobs
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