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Familiarity of tools similar to the TE marketing technology stack of (Eloqua, Salesforce, Demandbase, Adobe Experience Manager, Tableau, Adobe Analytics, Sprinklr, LinkedIn Advertising, Google Ads, SEMRush, Asana, iCapture.
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Gain proficiency in the marketing technology stack that includes Eloqua, Salesforce, Demandbase, Adobe Experience Manager, Tableau, Adobe Analytics, Sprinklr, LinkedIn Advertising, Google Ads, SEMRush, Asana, iCapture, and more.
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Full working knowledge of all aspects of Digital Marketing including Google Analytics, Search Engine Marketing (SEM/PPC), Targeted Display (Banner Advertising), Native Advertising, Web Site Optimization, including services for Organic Search SEO, Social Media Advertising, Email Marketing and Chat Boxes.
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Demonstrated experience with email marketing campaigns, marketing automation builds, customer relationship management (CRM) systems, and Google Analytics. Creative and metrics-driven approach to marketing with experience creating demand generation and lead nurture campaigns, including content strategy, lead scoring algorithms, and distribution strategy (email, paid, remarketing, search engine optimization / SEO, etc.
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Working knowledge of appropriate digital marketing tools, including Google Analytics, Google Ads, Bing Ads; keyword research tools like Google Keyword Planner, SEMrush, Moz Keyword Explorer, or Ahrefs; ad management; ad extensions tools; landing page optimization tools; competitive analysis tools; performance analytics tools such as Data Studio; automated bidding and optimization tools including Google's Smart Bidding.
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Communicate effectively with external vendors and colleagues at all levels of the organization to direct or support web/digital enhancement that Marketing and Communications deliverables follow RBFCU corporate brand guidelines and maintain brand voice and message across all a working knowledge of the latest developments in digital marketing, Google Analytics, search engine optimization and other forms of digital other duties as assigned.
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Advanced understanding of performance metrics including Google Analytics, Google Search Console, email marketing KPIs, and social media analytics. Able to drive the performance of our campaigns through integrated marketing tactics including paid advertising, branding, email and social media marketing, SEO, and landing page optimization.
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Experience with Adobe Analytics or Google Analytics. - Uses CEP and web analytics data for optimization recommendations. - Experience copywriting for mobile push and SMS notifications and mobile email marketing.
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Leverage a broad range of marketing technologies including but not exclusive to HubSpot, Salesforce, ZoomInfo, WordPress, Google Analytics, and Google AdWords. Manage advertising channels, including trade publications/paid social/PPC/display from creation to execution, performance management, optimization, and budget adherence.
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Proficient in Microsoft Office Suite and marketing software such as Hubspot, Salesforce, and Google Analytics. Experience with digital marketing, including email marketing, social media advertising, and website optimization.
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Familiarity with digital marketing tools and platforms including Google Analytics, GTM, W-CMS platforms, email marketing automation software, and social media ads management tools.
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The Online Marketing Manager is responsible for the regular engagement of Customers through eCommerce channels, focusing on conversion-driven marketing including, but not limited to, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and email marketing.
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A strong understanding of Affiliate Marketing, Partnership Marketing, Email Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Marketing and/or Referral Marketing and be familiar with a variety of these fields' concepts, practices, and procedures.
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Three or more years with experience in digital marketing including agency management, B2B marketing experience preferably in a service-related field, search engine optimization, email campaigns, lead tracking and managing social media platforms.
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Work with our partner vendors providing a clear path for our Media Strategists on-going training, product updates, reporting, all optimization efforts and campaign renewals while executing a clear path for all process related activity that ultimately ensure sales and client success.
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