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5-7+ years in Email Marketing with hands-on experience in Marketing Automation, Personalization, and Data Integrations, delivering complex omni-channel marketing programs for a national brand.
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Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Marketo) and marketing automation tools. Position SummaryReporting to the Senior Marketing Campaign Manager - Digital Marketing, the Marketing Campaign Manager - Digital Marketing is primarily responsible for supporting and implementing the integrated marketing campaign plan in relation to digital channels (email, PPC, social media, SEO, SEM,) to achieve the goals for ACS Publications journals, subject portfolios, and related products.
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Experience using digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, email marketing automation software, and SMS marketing platforms.
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In-depth knowledge of digital marketing principles, strategies, and best practices, including SEO, SEM, social media marketing, display advertising, programmatic advertising, email marketing, and SMS marketing.
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Proven work experience as a Digital Marketing Manager or a similar senior-level role, with a track record of successfully managing digital advertising campaigns, reseller programs, affiliate marketing initiatives, and email marketing programs.
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You will oversee and optimize the company's digital advertising campaigns, manage digital reseller campaigns, support affiliate marketing programs, and help lead and grow email marketing and SMS marketing programs.
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Executing a portfolio oftactical marketingprograms including virtual events,search engine marketing (SEM), SEO, retargeting,Account-based marketing, LinkedInadvertising,email marketing, social media, content marketing,web video,and outbound digital prospecting.
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Web Content Management, Websites, Internet, Portals, Customer Engagement, Intranets, Multichannel Marketing, Creating Lifetime Customers, Marketing Automation, Email Marketing, Context Marketing, Contextual Intelligence, and Omnichannel Automation.
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Develop and execute email marketing and SMS marketing strategies, including campaign planning, audience segmentation, overseeing content creation, and performance analysis. Help onboard and manage digital reseller campaigns and support affiliate marketing programs, ensuring effective execution, monitoring performance, and driving maximum ROI.
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Oversee and optimize digital advertising campaigns across various channels, including search engine marketing (SEM), display advertising, social media advertising, and programmatic advertising.
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Collaborate with the Director of Indirect Channel Sales to ensure effective coordination and synergy between digital marketing efforts and overall sales strategy. As the Digital Marketing Manager, you will play a pivotal role in shaping and implementing our digital marketing strategies to drive the success of our fiber internet services.
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This is a manager position reporting directly to the VP of Marketing. Joining Consolidated Communications as a Digital Marketing Manager presents an exciting opportunity to shape our digital marketing initiatives, drive business growth, and make a significant impact on our team's success.
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Collaborate with the Director of Indirect Channel Sales to align digital marketing efforts with company reseller contracts, relationships, and other initiatives. Collaborate with the marketing team to ensure consistent brand messaging and integrated marketing campaigns across all digital channels.
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A minimum of 4 years of experience with a marketing automation tool or ESP (email service provider) with a minimum of two (2) years of work experience with Salesforce Marketing Cloud.
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Develop and implement comprehensive digital marketing strategies to enhance the visibility of our fiber internet services, generate leads, and drive customer acquisition. Stay up-to-date with industry advancements, emerging digital marketing tools, bidding strategies, and technologies to drive innovation and maintain a competitive edge.
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