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Engage with our customers across various digital and traditional touchpoints (email, SMS, direct mail, paid media, social, and website), optimizing on the right channel mix and frequency of efforts and driving towards activation, engagement, retention, monetization, and growth.
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The position requires a candidate with significant experience within the book publishing landscape and direct multi-channel strategic marketing campaigns across social, email, community, website, PR, and IRL events.
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Consult with other regions and business units on best practices for email automation and omni-channel customer journeys. Build and present reports and dashboards in Tableau showing efficacy of automations, activist engagement, and cross channel behavioral insights.
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Responsible for crafting and executing cross-channel marketing strategies that support broadcast, drive audience engagement, expand brand presence, and help to maximize revenue opportunities across Game Show Group’s portfolio and ecosystem.
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Graphics, GIF, and Video editing skills are a plus Responsibilities Create and manage a content calendar for all owned channels ( Email, SMS, Push) while also supporting our CMO with ideating and executing content marketing strategies on all earned and shared channels, including but not limited to Instagram, Facebook, Blog, Pinterest, YouTube, and Tik Tok resulting in channel growth, increased engagement, and driving e-commerce revenue.
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JOB SUMMARY: The Director, Cross Channel Engagement – will drive digital / social content strategy and execution across the web, social media and trade channels to drive awareness and engagement for Universal Orlando Resort and Universal Studios Hollywood brands.
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Prepare and execute in partnership with the Assistant Vice President, Alumni Engagement & Annual Giving, the Alumni Engagement & Annual Giving Leadership team, and the Advancement Communications team a comprehensive, multi-channel marketing plan (direct mail, email, phone, social and digital) and marketing calendar for each fiscal year.
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Emphasize a multi-channel approach, including social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, influencer partnerships, and content marketing.
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Work with the retention manager to oversee loyalty programs, personalized offers, and post-purchase engagement strategies to retain customers. Work with the retention manager to develop personalized and segmented email campaigns to nurture leads and retain customers.
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Acqueon's conversational engagement software lets customer-centric brands orchestrate campaigns and proactively engage with consumers using voice, messaging, and email channels. Understand omni channel communication technologies and their role in the contact center.
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In coordination with annual and mid-level giving, implement the annual strategic solicitation plan utilizing a multi-channel approach while working with OLOL Marketing and Communications to develop content for direct mail, email, social media, and online giving.
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Launch multi-channel recruitment marketing campaigns (paid social, organic content, blogs, SEO, and email) to drive awareness for the Modern Animal brand and build talent pipelines for new and existing markets.
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Work with other Marketing and Communications leaders, including the VP of Marketing, Senior Director of Creative, Director of Marketing Strategy, and Senior Director of Marketing Operations to define marketing goals and develop brand and performance strategy, oversee content strategy, asset planning, and execution of paid and organic channel programs across channels that include but are not limited to direct mail, email, website, and social media.
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Digital Marketing and Customer Acquisition: Lead the development and execution of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and affiliate marketing, to drive customer acquisition, brand awareness, and customer loyalty.
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Lead channel strategy and development of Field/HCP marketing tactics, Email, Direct Mail, Websites, Mobile Apps, Social Media, Media, SMS/MMS, SEM/SEO, and print. Partner with Operations to plan and lead the Marketing team’s execution of CRM to the Salesforce Marketing Cloud platform – including integration with other patient services platforms to enable engagement strategies and tactics.
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