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The Paid Media & SEO Manager delivers value by ensuring paid media and search engine optimization (SEO) strategies, plans, in-flight optimizations, and reporting fully support and deliver on each brand’s marketing goals and strategies, leading industry practices, and corporate policies supporting full-funnel key performance indicators (KPIs.
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Typically requires a minimum of 7 years of progressively responsible digital marketing, paid media, or ecommerce marketing experience which includes managing and driving digital marketing, paid media, and eCommerce plans and tactics to successfully drive positive return on investment.
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Works with growth marketing team to utilize SEO tools and methods to ensure eCommerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content.
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Sales and Marketing: Drive online sales through effective digital marketing strategies, including SEO, SEM, email marketing, social media, and PPC campaigns. Wholesale Management: Collaborate with the website development team to ensure that the ecommerce platform is optimized to cater to the needs and preferences of wholesale customers, including features such as bulk ordering capabilities, personalized pricing structures, and streamlined account management functionalities, while maintaining a seamless and intuitive user experience.
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Marketing Manager, Ecommerce Channel. Optimize existing content for SEO for both copy and rich content for partner sites and Elkay.com. Plans and delivers business objectives, goals, budgets, and action plans in e-commerce channel marketing, including programs, promotions, paid media campaigns, best-in-class content merchandising, literature, communications, and training.
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Technologies may include marketing automation, eCommerce, Customer Relationship Management (CRM), Digital Asset Management (DAM), Content Management Systems (CMS), Voice of the Customer (VOC), chatbots, social listening, digital analytics, website portfolio management, tag management, Search Engine Optimization (SEO), Business Process Mapping (BPM), Product Information Management (PIM), customer journey mapping, etc.
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Requirements Work experience as Head of Marketing or VP of Marketing, preferably within the home decor ecommerce industry. Own and manage Internet marketing solutions, social media integration, search engine optimization (SEO), and other monitoring methodologies and analytics.
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Digital Marketing and Customer Acquisition: Lead the development and execution of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and affiliate marketing, to drive customer acquisition, brand awareness, and customer loyalty.
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Experience in Digital Marketing, E-commerce Merchandising and Web Production functions, Search Engine Optimization (SEO), Google Analytics, Paid Search, Social Media, Display, Video, Retargeting, Affiliate Marketing, Content Development, App Marketing, and Product Recommendation Engines.
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ECommerce Marketing Manager- Amazon (Hybrid 1- 2 days on-site) page is loaded. eCommerce Marketing Manager- Amazon (Hybrid 1- 2 days on-site) eCommerce Content Marketing Specialist - Hybrid El Segundo, CA (Hybrid 2-3 days on-site.
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Strong understanding of Omni-Channel, e-commerce platforms, digital marketing channels, and analytics tools relevant to the DTC space. Excellent Brand and Digital Marketing skills; expertise in Shopper-, Recommender and Influencer Marketing as well as Consumer acquisition and retention.
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Collaborate with the cross-functional teams to drive digital marketing activities such as Media, SEO, Social, Affiliate Marketing, and Merchandising placements on Amazon. Strong understanding of marketing principles and application - branding, media, analytics, and SEO.
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Reporting to our Chief Marketing Officer, this person will build, manage, and lead the ecommerce experience across the Bose sites, and app including responsibility for digital product management, development roadmaps, product experiences, merchandising, content UX, UI, Design, SEO, testing, analytics, CRM, performance marketing, and customer service.
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Digital product ownership and marketing operations experience including web development, UI/UX strategy, SEO/SEM, conversion rate optimization, landing pages, ecommerce, tagging, and web analytics.
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8-10+ years of experience managing brand websites, user experiences, and other digital marketing initiatives preferably in the ecommerce space. Solid online marketing experience with a technical background (HTML, CSS, JSON, XML, databases, web development tools, web analytics, graphic design.
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Virtual Reality Job Interviews
With the advent of desktop computers, the arduous task of scouring through weekly job classifieds became a thing of the past. The mid-1990s brought about a new era where job seekers could easily search and apply for jobs online. The introduction of AOL's Instant Messaging feature provided an even faster means for employers and candidates to communicate and schedule interviews. As smartphones became more pervasive in the early 2000s, hiring managers increasingly used phone calls for screening and interviewing candidates. Despite this trend, over 80% of interviews still took place in person.
A Potential TikTok Ban?!
As you may already know, there has been a lot of talk lately about the possibility of a TikTok ban. While this has not yet come to fruition, it's important to consider the implications this could have for businesses and recruiters who rely on TikTok as a platform to market their brand, recruit new talent, and connect with their audience.
The Effects of Workplace Racism and Sexism
One day it's a covert statement to a mother returning to work after maternity leave. Another day it's a lingering gaze at an employee enjoying a culturally rich meal. These microaggressions (or sometimes macroaggressions) can take an employee from a confident, high-performer to one that feels insecure being themselves at work. Your employees engage with people with different ideas and feel most comfortable and valued when they can work without losing their cultural, racial, and gender identity. While most employers know this, why have workplace racism and sexism often been neglected?
When Rage Applying Strikes: How to Identify Unserious Candidates
As the job market remains highly competitive, we have seen a surge in "rage applying." This is when candidates apply to multiple jobs, often without considering whether they are truly interested in the role. Rage applying goes hand-in-hand with quiet quitting. Often, employees want to entertain the thoughts and feelings of leaving their job, but they aren't necessarily serious about leaving yet. Meanwhile, other employees engaging in this trend are actually trying to find a better role. As a recruiter, it can be hard to identify who are the real applicants in a sea full of quiet quitters, but understanding rage applying and identifying red flags will certainly help.
How to Increase Job Ad Exposure
In today's competitive job market, writing quality job ads is critical for attracting top talent to your organization. While networking and candidate referrals are prime real estate for finding qualified candidates, nothing beats the tried-and-true method of writing an extraordinary job ad. But while writing a great job ad is the first step, what's more important is increasing visibility. You could have the most detailed, well-written ad on the internet, but if no one sees it, then you are wasting time (and potentially money!). Employers often believe that job boards are the root of the problem, but you can learn how to increase job ad exposure by tweaking a few steps of your recruitment process.
How to Navigate Hiring Out of State
The job market has shifted significantly in recent years. The accelerated adoption of technology has not only pushed many companies into remote working arrangements but also increased the availability of supporting tools and technologies (i.e., video conferencing and collaboration software).
Building a Candidate Pipeline Through Internships
Building a candidate pipeline through a great internship program for local college students and recent graduates at local universities is a great and cost-effective way to attract and retain top talent. By offering meaningful and impactful work experiences, regular feedback, coaching, and mentorship, you can create a positive internship experience that will make your organization a sought-after destination for future employees. This not only benefits the organization in the short-term but also in the long-term, as you'll have a pool of well-trained and experienced candidates who may be interested in full-time employment once they graduate. Furthermore, building relationships with local universities and college students can increase brand awareness and build a positive reputation for your organization in the local community.