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Digital Marketing and Customer Acquisition: Lead the development and execution of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and affiliate marketing, to drive customer acquisition, brand awareness, and customer loyalty.
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Proficiency in digital marketing, including SEO, SEM, email marketing, and social media. Cross-Functional Collaboration: Collaborate with cross-functional teams, including IT, marketing, and merchandising to ensure seamless integration of e-commerce operations with other business functions.
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The Online Marketing Manager is responsible for the regular engagement of Customers through eCommerce channels, focusing on conversion-driven marketing including, but not limited to, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and email marketing.
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Optimize marketing efforts (including SEO, SEM, organic and paid social media, TV advertising, email marketing, content marketing, affiliate marketing, PR, and influencer marketing) across channels to drive brand awareness, brand equity, consumer engagement, and revenue, with a focus on maximizing return on advertising spend (ROAS), ecommerce conversion rates, and return on investment (ROI.
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Candidate must be able to execute all tactics: SEM, SEO, Website(s) updates/production, ecommerce merchandising, social media (paid and owned), programmatic, content development, and media buying.
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Working knowledge of DAM and PIM platforms · Website management, content production, email marketing, web analytics (GA, GTM, GMC, SEM, and SEO skills and knowledge · Experience with platforms such as Shopify+, Magento, Big Commerce, or other similar e-commerce platforms.
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You work closely day-to-day with Content Marketing Specialist, Ecommerce Manager, and Merchandising Manager to coordinate and optimize messaging, creative, and customer experience across digital marketing efforts (SEM, SEO, Email, and website.
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Plan and implement targeted social, influencer, email, and digital marketing campaigns aligned with brand objectives across diverse channels such as web, SEO/SEM, PPC, retargeting, and paid social.
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This role encompasses strategic leadership in eCommerce, overseeing day-to-day operations, and managing a multifaceted web team that includes UI/UX designers, developers, graphic designers, content writers, digital marketing specialists, SEO specialists, PPC specialists, On-Site Search specialist and other key members.
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Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or previous work experience in the Automotive industry as a Digital Resource makes you an ideal candidate.
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Partners with eCommerce Marketing on digital marketing campaigns (Direct Mail, Email, Social Media) to maximize Omni-channel messaging and Product Management on site enhancements, SEO and SEM team to optimize search-related traffic.
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Search Engine Optimization (SEO) & Search Engine Marketing (SEM) and local search (manage partners) Strategize and execute eCommerce content optimizations and implement testing strategies, working closely with eCommerce Merchandising Manager.
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Requirements:· Bachelor’s Degree in Merchandising, Communications, Marketing, Digital Retailing or similar field or equivalent experience in a related field· 2-3 years of experience in eCommerce, with functional experience as a DTC site manager or other relevant experience· Experience solving complex problems using data-driven decision-making skills.
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Manage and drive overall digital marketing strategies including search engine optimization (SEO), email marketing, search engine marketing (SEM), and social media (social presence, reputation and social organic content and paid advertising.
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Thorough understanding of brand awareness and direct response marketing as it relates to paid search and display media planning; able to demonstrate success in SEO and SEM and best practices.
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