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We're looking for a creative self-starter who is passionate about digital storytelling, social media, and creative climate science communication to help us craft and implement a digital content strategy for this work.
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Proficient in various digital marketing channels such as social media, email marketing, SEO, PPC, and content marketing. F- Storyboarding and content development (digital/print/social media expertise desired.
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Employ a variety of marketing, communications, and public relations strategies that may include traditional media marketing and advertising, Google Analytics, content management systems (Drupal a plus), and social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
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Collaborates with the Marketing Manager on integrating social media marketing, and digital & print advertising for optimal lead generation, audience targeting, higher engagement, website traffic and goal conversions.
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Implement a comprehensive marketing strategy that includes marketing initiatives, SEO, SEM, social media, email campaigns, and other online channels to drive lead generation and audience engagement.
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Content Creation and Accessibility: Plan and execute paid search advertising campaigns (Google Ads, Bing Ads) and social media promotions (Facebook Ads, Instagram Ads). Paid Campaign Management: Plan and execute paid search advertising campaigns (Google Ads, Bing Ads) and social media promotions (Facebook Ads, Instagram Ads.
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Oversee the Gardens’ social media communications strategy. Ability to respond diplomatically to written or in-person complaints from visitors or social media followers. Stay informed about the latest trends and best practices on social media, including Facebook, Twitter, Instagram and others.
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Manage social media efforts which include promoting CampusGuard and RedLens InfoSec, a division of CampusGuard, by maintaining our social media calendar, posting compelling content on our various social media channels, and developing and implementing strategic initiatives to help drive audience growth and engagement.
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Strong knowledge of Microsoft Office Suite, InDesign, Photoshop, Final Cut Pro, Adobe Audition, content management systems (e.g., Drupal), Google Analytics, email marketing platforms (e.g., Magnet Mail, HubSpot), and social media platforms.
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Use digital technologies to achieve editorial goals, including direct experience with a Web content management system (such as WordPress, Drupal, or SiteFinity), social media planning and management tools and broadcast email tools.
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Assist with digital communication strategies and tactics including multi-channel social media, email campaigns, and other forms of electronic communications/digital interactions. F- Able to work within Adobe Cloud (Photoshop, Illustrator, Premiere, InDesign), Drupal, and/or equivalent content management systems, marketing automation tools and techniques.
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Researches and monitors transportation safety outlets at federal, state and local level to inform communications on SafeTREC websites and social media; Assists with development and monitoring of communications/social media plans; Develops, publishes, and maintains web content, graphics, visual, audio, and digital assets; Integrates best practices for communications/social media.
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Net, Share Point, Oracle, Citrix, Python, Java, Java scripting, visual basic, visual studios, electronic content management like Drupal word press & MS SharePoint, social media development architecture, mobile applications & development technology, TCP/IP networks, VMware virtualization technologies, windows 2008 and onward active directory is highly desirable.
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In collaboration with the Senior Digital Strategist and other Communications team members, work with internal and external partners on communication plans that include web and social media campaigns, events, and projects.
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Bachelors degree with at least 5 years of experiencewithin communications, digital communications, online content development, social/digital media, marketing, or a related field. Contribute to the development of the teams editorial calendar and work collaboratively with the Communications & Public Affairs team and other divisions (including creative, social media, content, and program staff) to identify opportunities for campaigns and cross-promotion.
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