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This person will be responsible for partnering with marketing and sales leadership inside Turn/River's portfolio of B2B software companies to grow new logo revenue, focusing on outbound demand generation strategies such as ABM, event marketing, field marketing, content marketing, nurture, campaign marketing, and community marketing.
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The Demand Generation Manager will play a critical role in our scale-up (post Series B growth). Proficiency in marketing automation platforms such as Pardot and Salesforce, and ABM platforms.
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This is an excellent position for a highly capable and successful marketing professional who's ready to take on bigger responsibilities and a leap of faith, to not only manage and execute all aspects of marketing & demand generation, from content, campaigns, website, and social media traffic, to webinars/events/trade shows and public relations but also help drive and shape Smarking's marketing and go-to-market strategies.
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Focus on demand generation with the goal of increasing ASI’s distributor and supplier networks. Develop end-to-end marketing function that delivers consistent branding, organizational and product messaging, digital presence/visual representation, product sales support and demand generation.
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Knows and follows demand generation best practices and is skilled in account-based marketing (ABM), traditional marketing, digital marketing, marketing automation, content marketing and sales enablement tactics.
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Webinars: Lead the planning, creation, and execution of a webinar series, collaborating with internal and external stakeholders to develop compelling content and drive audience participation and demand generation.
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You will be accountable for global demand generation and ABM strategies, and for orchestrating the execution of digital, account-based, field marketing programs and events to achieve the pipeline goals.
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Demand Generation: Develop and execute ABM campaigns, leveraging various channels and tactics for outreach to generate qualified leads, accelerate pipeline, and achieve revenue targets.
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Your Background:-Experience in the following demand generation channels: email marketing, website & landing pages, marketing automation / lead scoring, ABM, paid search. The Position-Curate and execute multi-channel, demand generation campaigns by partnering with product, sales, customer service, and founders.
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5+ years of B2B demand generation marketing experience, preferably in digital health, digital therapeutics, or condition management. Director of Demand Generation , you will deploy creative, scalable and integrated channel marketing campaigns that effectively drive pipeline leads.
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As a Demand Generation Lead, you will work closely with the Head of Marketing, VP of Sales, and Office of the CEO to lead marketing growth and optimize our marketing funnel from acquisition to conversion to retention.
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Global Campaigns Director - Demand Generation. 10+ years experience in campaign management related to B2B marketing, campaigns marketing, ABM marketing and/or product-led growth marketing.
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7+ years of professional experience, with at least 5 years experience in demand generation, field marketing, brand marketing or other marketing functions. A thoughtful approach to crafting integrated customer journeys–your approach to ABM is multi-touch and omnichannel, and you know how to get sales teammates onboard and coordinated as part of program execution.
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Experience with Marketo, Salesforce, Tableau and ABM platforms (e.g., 6sense) a plus. Work with enablement and growth operations to ensure Sales & SDRs are enabled to successfully follow up and pull through engagement with prospects from demand gen campaigns.
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A deep understanding of the enterprise B2B marketing landscape and the latest demand generation best practices targeting technical buyers. 10+ years of experience in demand generation in Cybersecurity or a related field.
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