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The Video Editor reports to the Creative Director and will be responsible for internal and external video content that is featured on websites, social media and other marketing collateral.
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Product Comms & Go-to-Market Strategy: Collaborate with Product Development, Marketing Communications, and Creative Studio to develop and execute go-to-market plans, including product claims and message development and execution for packaging, sales collateral, and digital shelf.
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Marketing Collateral: Oversee the development and production of marketing collateral such as brochures, flyers, catalogs, and promotional materials. Creative thinker with a passion for brand storytelling and innovation.
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Proficiency in Adobe Creative Suite including Photoshop, Illustrator, InDesign, In this role your primary responsibilities will be the design of marketing campaigns, print production for brochures, ads, posters, direct mail and event collateral.
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Lead creative strategy based on brand nuance and insights across all assets needed by the community for sales success such as sales collateral, interior branding elements (i.e., merchandising), asset development (photoshoots), etc.
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Drives innovation and pushes creative executive across all relevant channels (i.e. intranet, portals, social media, employer branding/recruitment) and vehicles (i.e. company collateral, executive presentations, office branding.
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Owns creative strategy, in partnership with EVP, Chief Communications Officer, and delivers innovative, own-able solutions that support corporate branding goals. Leads, inspires, and develops an in-house team of creative professionals, aligning the creative approach with business strategy.
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Develop and execute creative strategies that align with overall marketing objectives, ensuring consistent brand messaging and visual identity across various platforms and tactics (mail, door hangers, TV ads, radio ads, print ads, digital ads, email, out-of-home ads and signage, fleet graphics, bill messages and inserts, collateral, giveaways, sponsorship assets, corporate presentations, etc.
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Concept, create and deliver effective creative marketing ideas & designs including seasonal campaigns, digital/print assets for retail and wholesale, retail signage, packaging, advertising, email campaigns, websites, retail windows, trade shows, social media, press and sales collateral—leading the design process from ideation to creative development to execution.
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Drive sales enablement by creating persuasive sales collateral, toolkits, and supporting assets that resonate with prospects and customers. Innovate and reimagine our approach to conferences and trade shows, identifying and executing unconventional and creative exhibition strategies to distinguish our presence and capture the attention of attendees.
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1-3 years of experience in Creative, Advertising, or Graphic Design/Visual Communications, preferably in the consumer goods industry. Proficiency in Adobe Creative Suite applications such as Photoshop, Illustrator, and InDesign, as well as other Adobe products.
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Knowledge and proficiency with: Microsoft Word, Excel and PowerPoint, Adobe Creative Cloud Suite. Adobe Creative Suite. Cultivate and support broad marketing activities to range from social media, videos, email campaigns, distributor newsletters, marketing collateral, etc.
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Collaborate with external vendors and creative agencies as needed, managing relationships to ensure the timely and effective delivery of creative services. Creative thinking and problem-solving skills to develop innovative strategies and overcome marketing challenges.
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Acts as a partner to Corporate Marketing by advising as needed on Shelter Solutions branding, advertising, media, collateral, events, literature, and digital marketing. Outstanding copywriting and creative writing skills.
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Demonstrable domain expertise in any of the following: product strategy, product marketing, enterprise sales collateral, enterprise go-to-market strategies, AI-based application development. Our ideal candidate is a creative thinker with analytic and problem-solving capabilities, a compelling storyteller, and able to transform complex needs and solutions into simple differentiated messages, while also having a passion for people demonstrated by engaging cross-functionally to deliver sophisticated products and solutions.
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