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Create robust social strategy, content, calendar, and campaigns (organic and paid) across various platforms (Facebook, Instagram, TikTok) increasing the company’s traffic and overall visibility.
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Develop, create, and execute innovative multichannel marketing content and campaigns (including, but not limited to, digital marketing materials, promotions, email campaigns, e-newsletters, press releases, social media, and other online communications as needed) that help drive traffic to CMHA’s website.
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Job Summary: The Social & Content Marketing Manager plays a crucial role in developing and executing our social media and content marketing strategies to enhance brand visibility, engage audiences, and support our overall marketing goals.
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Lead the development and execution of content marketing campaigns aimed at driving organic traffic, bookings, and leads on the website, while continuously refining strategies for efficiency and effectiveness.
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What You’ll Do In This Role: Email Marketing: Develop and execute impactful email marketing campaigns in collaboration with the marketing team, aimed at segmentation and nurturing strategies to progress leads towards sales Social Media Strategy: Partner with the Content Specialist to devise and execute organic and paid social media strategies.
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Reporting to the VP of Sales & Marketing, the Digital Marketing Manager is responsible for driving brand awareness, site traffic and consumer retention across seymourduncan.com, all social channels and the educational platform.
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We are seeking a Senior Content Marketing & SEO Manager to join our team. Proven record of creating, managing, and owning B2B content marketing “pillar-and-spoke” strategy that drives organic traffic that converts through creation of compelling SEO-optimized content.
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Work with creative team and marketing contributors (Growth Marketing, Events, Content, Comms) to produce weekly in-house social content ensuring it is on-brand, meets social playbook guidelines and standards and achieves defined marketing goals for each channel and audience such as increased audience, engagement, traffic, and sales.
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Collaborate closely with the Digital Experience team on SEO & website related traffic drivers – drive business focus in the right tactical areas (keep metadata freshly aligned with/ marketing calendars & offers, execute the promotional content strategy for SEO – updating GMB posts and image content on local listings, be the point person for resolving SONIC related issues arising from Google Search Console, be the SONIC voice and execute strategy behind local pages program, etc.
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SEO manager will partner with content creators, developers, designers, brand advertising team, digital marketing teams and SEO agency partners to plan and organize website content, monitor keyword rankings, and analyze traffic data.
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Knowledge of Google Ads, Google Business Management, Google Analytics, Facebook Ads Manager, Yelp, Email Marketing, and GoDaddy, Wix platforms. Collaborate with the Chief Marketing Officer to develop compelling and on-brand content and copy for various marketing materials, including website content, product descriptions, social media posts, email campaigns, brochures, and advertisements.
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In addition, work closely with Arts Brookfield Program Manager on art installations and live music events that will draw increased and retained foot traffic and enhance sales at Halo. In collaboration with Retail Marketing Manager, create and closely manage a marketing budget for Halo, as well as any supplemental budgets to support other retail offerings.
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Research and resolve HTML code and content, link architecture and navigation issues - Manage creation of on-page SEO content, conduct site audits and SEO QA of releases Create search marketing plans supporting brand and customer marketing strategies across multiple markets.
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This is an excellent position for a highly capable and successful marketing professional who's ready to take on bigger responsibilities and a leap of faith, to not only manage and execute all aspects of marketing & demand generation, from content, campaigns, website, and social media traffic, to webinars/events/trade shows and public relations but also help drive and shape Smarking's marketing and go-to-market strategies.
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KPIs that you will own, measure, and answer to include organic traffic growth and rankings, social media engagement, reputation management, offline marketing lead generation, website structure and content, content generation and social posting, email/sms marketing, media creation including offline marketing and print materials.
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