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Comprehensive understanding of platform-specific content creation that drives attention, engagement, and purchase decisions, particularly on Meta and TikTok. This includes expertise in tailoring content strategies to the unique algorithms and user behaviors of each platform to maximize campaign performance.
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Marketing Platform experience (especially AEM, Adobe Campaign and Veeva) Travel: Travel may be required for this role. Minimum of 3 years of Digital multi-channel marketing experience.
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Craft engaging content and assets and align with cross-functional teams (Content, Product, Sales, Design) to ensure content drives lead generation and conversion efforts across key channels including webinars, direct mail, email, digital media.
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Proven digital marketing skills and ability to create best-in-class content. Digital Shopper Content Analyst for the North America Retail. The ideal candidate will assist the Essity HMS North America Consumer Team on defined digital, e-commerce and omnichannel shopper/customer marketing activations.
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Specifically you will be responsible for: Lead generation using Facebook and Instagram ads Planning and creating pillar resources, micro-content, and graphics that are posted on schedule Write newsletters, drip campaign emails, and blogs to our in-house list Using our CRM (Infusionsoft/KEAP) to develop automated email marketing funnels and webinars Manage the company’s website to ensure links and forms are working and accurate.
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Direct marketing experience related to product marketing, campaign planning, digital marketing, messaging, positioning, and/or copywriting. Two (2) years of professional level experience in marketing, including social media, content creation through storytelling, email marketing, and/or related field.
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Conceptualize and generate strategic, targeted content for a variety of audience cohorts about key College fundraising and engagement initiatives for mass and custom audiences (e.g., segmented annual fund mail and email appeals, digital and social content, campaign initiative messaging and opportunities, student outcomes, donor features, alumni profiles, event collateral, etc.
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Ensure goal alignment with Content Marketing, Event Marketing, Product Marketing, and Digital Marketing. Experience with marketing automation tools, ABM, Digital Ads, and web analytics + optimization tools.
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Elite knowledge of marketing campaign standard methodologies, real-time content marketing, and digital and social marketing. Managing content strategy, content development, digital strategy, and event strategy and handle creative decisions for all marketing programs.
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Develops compelling written content for digital and print communications targeting donors and prospects, which will include campaign messaging, news articles/press releases, patient and donor feature stories, mailings, speeches, email/e-newsletter and social media copy, video/multimedia storytelling, and other fundraising messages.
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This is a business-to-business role that requires an understanding of the Challenger sales model methodology and similar best practices as a mechanism to drive digital and offline marketing strategies and tactics.
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Co-create Buyers' Journey & Top-to-Bottom Content Strategy with Research Amplification and Product Marketing: Reimagine our content programs and campaign approach to significantly increase downstream MQLs (partner with demand gen, moving away from our underperforming single-click, single asset CTA approach.
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The Digital Advertising Specialistwill work within the News-Ag Division of LEARFIELD to assist with content creation (graphic design, video, audio, and text) and various marketing needs: campaign placements, reporting, and analysis.
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The Digital Marketer (Paid Search and Paid Social Strategy) is responsible in North America for executing best in class 360 paid digital marketing strategies, campaigns and content in North America.
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Strong understanding of digital channels, including email marketing, SMS, content marketing, social media, SEO and SEM. Manage, mentor and grow a team of digital marketers specializing in digital marketing, email marketing, SMS, organic, paid digital media and social media across skills development and campaign execution.
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