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Serve as the strategic lead for the launch of MRA’s investment in a website refresh including content strategy and development, site architecture and search engine optimization. With one direct report (digital engagement and communications manager) and support from external agencies and vendors, the Director of Communications and Engagement has oversight of MRA’s branding, storytelling, email marketing, public relations, media partnerships, publications, creative design, multimedia and video, websites, social media, media relations and issues management and all other external communications.
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Bachelor's degree in marketing, communications, public relations, journalism, or related field. Lead communications strategy and media relations for key pillars including Melanoma Awareness Month, scientific investment cycles, MRA signature events and thought leadership.
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Work with the Director, Digital Strategy and Development and AVP Marketing and Communications to execute and optimize lead-generation and lead-nurturing campaigns. Work with the marketing, design and digital teams to develop graphics and content for digital channels including marketing campaigns, landing pages, emails, digital ads, social media graphics, website and blogs.
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Experience with digital marketing or content strategy. The Brand team is responsible for brand marketing and sponsorship activations to drive awareness and affinity. Showcase strong organizational and time management skills, combined with the ability to prioritize work based on business strategy.
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Responsible for writing marketing copy including bookseller and consumer facing marketing materials, ad copy and creative briefs, newsletters, and relevant digital content needs. Collaborate closely with the Audience Engagement team to develop and execute the digital strategy and content for Dr. Seuss and other in-house brands.
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Content Collaboration and Editorial Planning : Collaborate closely with consultants create content and create a unified content strategy that aligns with the company’s marketing goals and brand messaging.
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Reporting to the Sr. Director of Brand Strategy & Content, the Content Director is responsible for the strategic development of Wharton MarComm's content planning, including the distribution of multimedia content, alignment with Wharton's school-wide priorities, and project coordination processes within the Content & Creative team.
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The Senior Director, Brand & Marketing, will lead brand, marketing strategy, and marketing execution for Marriott Bonvoy Boutiques, Marriott's direct-to-consumer retail business with products marketed under Marriott's hotel brands and Marriott Bonvoy brand notably including established home products like the Westin Heavenly Bed, hotel sheets and pillows, and fragrance.
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ABOUT THE TEAM: Creative, dynamic and hardworking, the B2B Marketing team creates and executes programs that drive thought leadership, awareness and sales leads for the 30+ industry media brands at ALM. We are a revenue-driven marketing team that develops innovative content marketing programs, advertising, research, and trade show strategies that support our sales teams in seven different vertical markets.
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The role of the Account Director, Account Management is to partner closely with the Managing Partner to manage a portfolio of spirits accounts focused on integrated marketing (partnerships, talent & influencer, entertainment, PR/comms) inclusive of cultural strategy, internal engagement, social strategy, creative content development, account management and activation.
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You will report to the Group Account Director and work closely with members across various departments from Content & Engagement, Creative, Data & Insights, Influencer Marketing, Project Management, and Strategy.
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3 years of experience in writing, editorial, marketing, UX writing, or related, as well as leading content strategy projects. Provide leadership, direction, and mentorship to junior UX writers and educate cross-functional partners on the role of UX writing and content strategy throughout the product development process.
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Work with a product manager, engineers, product marketing, content strategy, research, and product analytics to to create holistic end-to-end experiences. We're looking for those who naturally do their best work when collaborating with engineering, product, research, data, and marketing.
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5+ years of content marketing, product marketing, or sales enablement experience. Partner with key airport business stakeholders across Operations, Product, Business Development, and Policy/Communications to better understand the challenges and gaps in understanding by airport decision-makers, in turn informing the development of a content strategy and development.
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This role primarily focuses on executing and analyzing digital media campaigns with an emphasis in paid search and including but not limited to: display, remarketing, SEO, web analytics, content strategy, and merchandising.
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