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Lead the development and implementation of new Insight tools to elevate and amplify the value of Consumer research and consumer needs, by exploring new approaches to methodologies, analyses, reporting while managing within budget constraints.
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Cross-Functional Collaboration: Develop and maintain key internal and external relationships with stakeholders, including brand directors, marketing teams, consumer insights, research & development, industrial teams, purchasing, finance, sales, external agencies, and open innovation providers.
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Lead product/concept testing process at KHC by using the culinary team's strengths in formulation, rapid distillation, and presentation during market and consumer research processes. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
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Position Summary:The Senior Manager Brand Management position is a critical leadership role at Newell Unit with P&L responsibility for Home & Commercial and leadership of the marketing function including marketing strategies, annual plans, consumer insights driven innovation, brand communications, go-to-market activation, media, brand equity, and design for omnichannel.
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In partnership with Marketing, you will lead consumer research on targeting and opportunity validation. Strategic Thought Leadership Identifying white space opportunities ripe for innovation you will analyze market data and assess evolving consumer trends.
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We are the world's largest supplier of sensory science, with over 45 sensory professionals and 30 descriptive panels in the US, Europe and Asia. We also have a global team of highly engaged, multi-disciplined employees across consumer research, brand innovation, data science and video production.
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Effectively summarize analyses or research outputs to clients and ZS teams, highlighting insights and presenting outcomes using Excel, PowerPoint, ZS's proprietary software, among others;Provide thought leadership and innovation within projects and practice areas;Participate in business development;Contribute to internal firm activities;Coach and mentor junior team members.
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Market Intelligence: Conduct market research and competitive analysis to identify emerging trends, customer needs, and opportunities for product innovation and differentiation. Opportunity to work with a talented and passionate team dedicated to driving innovation and excellence in consumer products.
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This is an exciting opportunity to lead a dynamic team in the Research & Development department, driving innovation, product strategy, roadmaps, and growth through new product development in our Quilted Northern, Angel Soft, customer branded tissue product lines and Dixie.
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KRI headquarters, located at the NU Innovation Campus in Burlington, MA (ICBM), is home to one-of-a-kind research and test facilities for conducting activities related to cognitive and distributed RF signal processing and machine learning, unmanned and autonomous system technologies, as well as quantum materials and sensing.
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We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology.
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Support the Brand and Innovation teams in the development of long term product and brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.
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Feltons mission is to respond to human needs with cutting edge social services and treatment that combine the best social science research with cultural sensitivity, a deep respect for the consumer, and a commitment to social justice.
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Essential Duties and Responsibilities:Category Strategy & Product Portfolio ManagementConduct primary consumer research and leverage a variety of secondary information sources to maintain a deep understanding of category dynamics including trends, insights, shopper behaviors and retailer strategies and competitive activity.
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Experience working with consumer research and data. Our team incubates new and promising ideas while working with other Match Group brands like Tinder, Hinge, Match and others to empower innovation across our portfolio of products.
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