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Hello Sunshine is looking for a highly motivated Director of Marketing for Reese’s Book Club. Working closely with the SVP, this role is responsible for leading Reese’s Book Club’s consumer-facing marketing and brand strategy initiatives to attract, retain and drive consumer engagement opportunities and strategic initiatives for the business.
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Support the Brand and Innovation teams in the development of long term product and brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.
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Syndicated Data, IRI, Nielsen, Circana, Data Management, Python, R, SQL, Tableau, PowerBI, Strategy, Categories, Analytics, Insights, Statistics, Data Science, Data Analysis, Advanced Analytics, Data Analytics, Consultant, Individual Contributor, CPG, Consumer Product Goods, Consumer Products, Marketing Analyst.
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Liaise and collaborate with product marketing to execute on digital content marketing tactics inclusive of digital content development, influencer & advocacy efforts to drive business goals (brand loyalty, consumer engagement, results.
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Experience with regulatory issues in a consumer context, including FDA food packaging regulations, FTC marketing and advertising regulations and state and local product restrictions. As a Senior Regulatory Counsel, you will be responsible for providing day-to-day guidance on legal issues and risk mitigation strategies for RCP related to the regulation of our consumer products, as to (i) content and use and (ii) packaging, online and other claims.
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Partnership: Work closely with colleagues across WSFS: Technology, Branches, Operations, Finance, Marketing, and others to deliver a complete and cohesive solution and drive improvement in quality, volume, service, and profitability.
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Bachelor degree in Communications, Marketing, Analytics, Consumer Research or equivalent. Manages social media and influencer marketing tools, including providing support to internal teams.
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They will collaborate cross-functionally with the Brand Communication, Digital Marketing and Consumer Experience team to achieve business objectives (e.g. brand awareness, Net Promoter Score, etc.
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Lead the centralized eCommerce & Marketing performance dashboard – ensuring it remains up-to-date and is reported out to key partners at the agreed to cadence. This position reports directly to the Sr. Director of DTC and Digital Marketing and is a member of the Marketing Department.
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Excellent Brand and Digital Marketing skills; expertise in Shopper-, Recommender and Influencer Marketing as well as Consumer acquisition and retention. Digital Marketing and Customer Acquisition: Lead the development and execution of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and affiliate marketing, to drive customer acquisition, brand awareness, and customer loyalty.
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The Head of Marketing needs to be experienced with innovation, brand equity, brand architecture, and consumer insights on B2C and B2B businesses with both large and very small budgets. Requirements Work experience as Head of Marketing or VP of Marketing, preferably within the home decor ecommerce industry.
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Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions.
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Work with VP of Marketing and Brand Strategy & Consumer Insights Director to develop annual marketing plans that drive new customers for all business units and new products. 5+ years of experience in marketing, strategic planning, brand management, or related fields.
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Responsibilities include: Shape our overarching brand marketing and creative strategy across Reese’s Book Club’s channels. The position requires a candidate with significant experience within the book publishing landscape and direct multi-channel strategic marketing campaigns across social, email, community, website, PR, and IRL events.
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Representative matters include: managing the legal reviews for all advertising/marketing content and all public-facing content including websites, social media, customer and employee contests, and press releases; reviewing and drafting marketing and trade show contracts; and generally advising on legal issues relating to the travel insurance and assistance businesses.
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