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This involves driving and managing digital marketing activities that support and compliment the internal efforts of sales, product marketing, communications and TCL’s channel partner community.
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Your skills in multi-channel marketing will contribute to PacSun's growth. In this role, you will focus on executing and optimizing cross channel marketing campaigns, including video, direct buy, and affiliate.
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Experience in omni-channel production infrastructure supporting video, digital and print including DAM (Digital Asset Management), production workflow management, rights management, and analytics.
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Develop strategic, multi-channel integrated marketing plans for electron microscopy workflows to increase customer acquisition, retention, and expansion. 5+ year experience in marketing, sales, or sales support in scientific capital equipment; Experience with light or electron microscopy a plus.
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Collaborate closely with the Omni-Channel Digital and Customer Retention teams to deliver email marketing automation and holistic program engineering. As a member of the Digital Marketing team, this role will work with the greater Corporate marketing, Local marketing, and cross-departmental teams to: deliver enterprise-level marketing programs, liaise with the Omni-Channel Digital and Retentions Teams, run analytics and reporting to deliver program insights, innovation, and provide a strong omni-channel alignment.
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This role will serve as the liaison between digital sales and partnering/collaborating with team members and other key areas within the company such as IT, Revenue Management, Marketing, Trade Support & Service, Hotel Operations, Global Markets, and other Digital teams.
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Expertise in developing the strategy and implementation of channel optimization & activation, digital marketing, campaign management, creative development, and public relations. This role will play a lead role for marketing and communications for Integrated Product Management (IPM), within the Digital Product Management organization in Cat Digital.
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Utilize content management systems to review Key Performance Indicators and analyze social media channel traffic and user engagement metrics, assessing the impact of content marketing initiatives.
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Channel, Customer or Brand Marketing experience (preferred 5-7 years) Digital native or digital passion person; digital analytics savvy In depth knowledge of foodservice industry trends, foodservice category analytics, channel business dynamics, consumer dynamics and ability to develop integrated marketing communications plans to drive channel sales.
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As a leading B2B technology partner, we create masterfully designed, fully automated marketing and sales solutions to optimize customer engagement in today's ever-evolving, digital-first marketplace.
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15 years in digital and client experience with growing responsibilities, ideally in an omni-channel environment. This position will drive strategy and execution in collaboration with cross functional leaders in the Americas and at Headquarters across the following: Omni-channel, merchandising, marketing, retail, and wholesale.
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Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy. Prior Digital or Media Marketing Agency experience is a plus.
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The Marketing Communications Manager will work with the Digital and Visual Communications Managers to develop, and team lead a multi-channel communications program from concept to completion.
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Direct and indirect reports to this position include the following areas of responsibility: Product Management, Channel Management, Marketing Communications, Graphic Design, Digital Marketing, Industrial Design, Packaging Engineering, Market Analytics, Market Research, and eCommerce.
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Collaborate with partners across AI Product, Marketing, Sales and Omni Channel Engagement to incorporate market research, brand strategy, and competitive intelligence into Advanced Analytics products.
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