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Position is responsible for developing the long-term strategy for their assigned HARIBO product line/brand (example: GoldBears, Happy Cola, Twin Snakes, etc). 5+ years of progressive work experience in brand marketing or related field within the Consumer Packaged Goods industry.
ExpandApply NowActive JobUpdated 7 days ago - UpvoteDownvoteShare Job
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The Senior Associate Brand Manager will develop, execute, and measure the advertising and promotion strategy to drive sales and brand equity for the assigned product portfolio. Partner with Brand Finance and the Sales Strategy & Planning teams to forecast and track the impact of pricing actions with regards to overall business and financial performance.
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Partner with Brand Communications and Omni-shopper teams to bring brand strategy to life consistently at every consumer touchpoint. Leverage multiple syndicated data sources to understand own and competitor performance, diagnose and clearly communicate own brand challenges and marketplace white spaces, and develop a strategy and action plan to drive growth.
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Strong understanding of brand strategy, brand architecture, and brand management principles. In addition, you will be responsible for managing various aspects of brand strategy, including M&A advisory, product naming, guidelines, toolkits, and training design across the enterprise.
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The ideal candidate will have a strong background in brand strategy, creative strategy and execution (for both traditional and digital marketing) as well as product marketing specifically for commercializing new product innovations.
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You will lead the national strategy of brand positioning, brand strategy, near-in packaging and product development, communications, and work closely with the retail and regional wholesale marketing teams to define consumer promotions and in-store support.
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Develop and execute a comprehensive commercialization strategy for brand partnerships, aligning with AWH and partner brands priorities and goals. This strategic position is responsible for managing all aspects of our third-party brand business, including project management, commercial strategy, performance reporting, strategy alignment, P&L management, and relationship upkeep.
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This role reports to the Director of Digital Content & Strategy and works cross-departmentally across HRC, including with Brand & Creative, Communications, Political and Public Affairs, Foundation, Membership and Development teams.
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Fostering an environment of partnership with other capabilities (e.g., Brand Strategy, Integrated Production) Serving as the voice of the client internally and the voice of the agency externally - and acting as the trusted voice of the customer by bringing insights into creative strategy and marketing program development.
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Follow the overall seasonal demand reservation strategy as communicated by the hotel management team with regard to room type and length of stay pricing. The GSA is first point of contact and therefore represents the brand as all guests enter the hotel.
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Sample roles include (but are not limited to):Brand Strategy: Social Media Coordinator, Content Strategist, etc. About Bombas:Bombas is a comfort focused premium basics brand with a mission to help those in need.
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The Head of Marketing's role is to lead and implement Our Client's marketing strategy, which is to grow the brand across the U.S. and key consumer segments. As Head of Marketing, you'll be deeply involved in this strategy.
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Proven track record leading notable brand strategy, campaigns and activations. They have a core focus on product strategy and retail growth. Proven experience in marketing strategy, in ecommerce/retail/fashion/travel or relevant industry.
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Directs the overarching messaging and communications strategy, vision, and deliverables for PPGNHAIK/PPAA and advances Planned Parenthood’s brand, media strategy, and legislative work.
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Take lead in responding to RFP’s or new inner agency opportunities, including qualification & win strategy. Experience at an online publisher, ad network, ad exchange, ad server, SEM platform,DSP,DMP, or otheronline advertisingcompany.
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