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Experience developing or contributing to Data Strategy and knowledge of 2nd and transparent 3rd party (non-DMP) data sources for the purposes of data partnerships and audience building. Proven ability to deeply understand the client’s business and bring strategic business thinking to drive the most effective media, audience, and data strategy in partnership with planning.
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Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization.
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The Audience Insights Analyst will be an integral part of the Analytics and Research department, contributing to the understanding of our audience behavior, preferences, and trends.
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Build and analyze social media analytics reports that include key insights, takeaways, and plan of action for Yamaha Motorsports social media landscape. Utilize social media listening to monitor trends and online conversations about the Yamaha Motorsports brand to better understand our audience and their needs.
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Employ analytics to gain a deep understanding of audience behavior and preferences, tailoring campaigns for maximum impact and efficiency. The ideal candidate will have a comprehensive understanding of Google Ads Manager, specializing in YouTube advertising options, video marketing best practices, and the platform's unique audience demographics.
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You will play a crucial role in managing and enhancing the use of ad tech tools, platforms, and analytics to maximize revenue, audience engagement, and overall performance in the digital publishing landscape.
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Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization.
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Manage and optimize paid advertising campaigns across various platforms such as Google Ads, Facebook Ads, Instagram, and other relevant channels to maximize ROI and reach our target audience. Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, email marketing platforms, and SEO tools.
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Collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts.
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Our core disciplines include strategic consulting, creative design, content development, experience design, shopper marketing, data science, performance marketing, PR, CRM and Analytics. Track audience delivery for all buys, data pull/reviews from Google Ads, Meta, Pinterest, Tiktok, etc.
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SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts.
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Proficiency with Google Analytics, Meta Business Suite, email service providers, analytics platforms like Tableau or Microsoft Power BI, Google Sheets/Microsoft Excel. We need a data-minded individual with strong communication skills who will work between our Audience Development department and the rest of the organization, including the KCUR newsroom and Classical KC. This person is responsible for analyzing a variety of metrics to determine how KCUR is performing, identify trends and offer evidence-based recommendations for how our stations can better serve and reach our existing and target audiences.
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Job Description As the Audience Insights and Analytics Manager, you will be the go-to reporting and analytics partner for the CRM and email marketing team. EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities.
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In collaboration with the Sr. Director, Insights, they will prioritize business questions and requests for Magic across audience, category/competitive, brand/franchise, creative, and commercial needs.
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At least 2 years of experience at a radio station or audio production facility. SiriusXM and its brands (Pandora, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners.
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