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Vice President - Marketing
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- The Rivers Casino Portsmouth VP Marketing is responsible for planning and execution of brand enhancing promotions and events that support the company’s business objectives to deliver gaming volumes, market share and return on investment through flawless execution and superior customer service.
- Collaborates with the General Manager and executive team on the strategic development, direction and implementation of all marketing activities, including database marketing, direct mail,Rush Rewards, advertising, casino marketing, public relations and promotions/events
- This position also requires a strong relationship with members of the Sales, Finance, Food and Beverage, Facilities, EVS and Executive departments in addition to external agency personnel and vendors
- Leads internal team and external agencies in developing creative including direct mail, digital, traditional advertising and television and radio materials to support property promotions
- Responsible for driving innovation in marketing strategy and execution
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