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SVP, Global Communications, Events, And Hospitality

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Under Armour, IncBaltimore, MD
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  • Get ahead of others.
  • Under Armour is all about performance.
  • Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next.
  • And this is exactly what we expect from each other.
  • Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward.
  • In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on.
  • Because we work to push the gear, the game, and ourselves farther.
  • We're looking for people who do more than good work.
  • We're looking for the Best in Every Game.
  • and the athletes of tomorrow.
  • We're about performance - in training and on game day, in blistering heat and bitter cold.
  • Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
  • That demand has created an environment of growth.
  • An environment where building a great team is vital.
  • An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
  • I Will. Our goal is to Build A Great Team!
  • Protect This House?
  • The SVP, Global Communications & Events serves as an integral member of the global marketing team and the executive operations team, and will be responsible for the development of UnderArmour'sglobal communication and event strategy.
  • Responsible for the organizational strategic planning process and brand communications function and corporate communications and all of its related disciplines-events, athlete/asset initiatives, product launches, marketing campaigns, internal/consumer communications, public relations, government affairs, and events - to promote, enhance and protect the organization's corporate and executive reputation and enhance UA's connection with our consumers.
  • Global mindset - - build the strategic and proactive Communications platform for the Brand internally and externally.
  • Partner with Brand marketing, Consumer Engagement, Creative, Product Development, GM's, Finance, and regional teams to ensure consistent and compelling communications messages and strategies are created.
  • Ensure that brand assets are integrated to deliver against product launches/innovation, influencer seeding and marketing campaigns to garner extensive coverage in top media outlets, including broadcast, print and digital platforms.
  • Develop a team of strong communicators who can operate well in a fast-paced environment and demonstrate strategic intuitiveness along with the technical competencies needed to manage communication for multiple stakeholders across various platforms.
  • Apply data and insights to drive key objectives and measurement for global communications function across engagements and continue to raise UnderArmour'sawareness and consideration in industry and markets.
  • Lead overall communications channels and strategies across social and more, to drive optimization of brand including owned channels, 3rd party communities, social selling and broader employee activation.
  • Ensure that our company's culture, values and beliefs are integrated into its communication efforts and that it is consistent across channels.
  • Curate information flow across numerous channels to global audiences.
  • Direct and manage communications agencies globally to ensure strategic partnership and all plans are executed on strategy, on time with the GTM process and on budget.
  • Manage budget and communication/event teams with the ability to scale up and down quickly and effectively
  • Create, deliver, and drive strategy for communications for across Brand initiatives including category storytelling, athlete/asset initiatives, product launches/innovation, influencer seeding and marketing campaigns.
  • Development and implementation of an integrated strategic communications and marketing plan designed to more clearly define Under Armour among its key stakeholders, broaden awareness of its programs and priorities, and increase visibility of its programs across relevant audiences.
  • Operate as a publicist to CEO/Chairman, and Under Armour.
  • Including, managing day to day relations with media as well as the social media accounts.
  • Build brand strategy in partnership with the OCEO, inclusive of events, speaking engagements, interviews and public appearances.
  • Crisis Communications Lead: Proactively plan against and advise leadership during challenges and crises, while defining the company's strategic direction and articulating an updated corporate narrative.
  • Connect, network, and oversee the pitching of local/global/social media to manage speaking engagements, appearances, interviews, and major news pieces around corporate strategy and thought leadership of executives.
  • Work in partnership with our Chief Legal Officer to ensure that policy positions on key issues and initiatives impacting the company, including in the areas of international trade, tax, intellectual property and economic development as well as other topics are aligned to promote, protect and enhance the organization as a whole.
  • Oversee culture development through the lens of internal communication and opportunities to share this publicly.
  • Be a liaison to the CMO/CEO and partner with other senior leaders for all messaging, copy, and content in their respective channels and organizations.
  • Responsible for internal branding
  • Ensure full integration of event strategy across all touchpoints - community, athlete and teammate.
  • Global leadership experience - preferably with significant experience in markets outside North America, and management of global teams
  • Business acumen, creative problem solving, and the capability of developing/leading and mentoring first-rate teams that are nimble, high-bandwidth, and focused on delivering results
  • Global leader, preferably with experience in markets outside of the North America , including previous management of global teams.
  • Collaborative leader who can develop, integrate, and align, as well as execute both offensive and defensive strategies in a timely manner
  • Proven visionary leadership.
  • Desire and ability to looks ahead, anticipate industry trends, and proactively upskill and move organization to be aligned with external market factors.
  • Skilled in digital marketing, including; growth, brand creation and awareness, and content
  • Demonstrated success in crafting a substantive and cohesive set of messages for an organization, which has been successfully communicated to key audiences and resulted in a measurable difference (e.g., elevated consideration) to the organization.
  • Skilled in digital marketing including growth, brand creation and awareness, content, and communication.
  • In-house Comms leadership experience is mandatory
  • Expert in corporate communications, proven experience managing executive and crisis communications
  • Experience as an on-the-record spokesperson for a CEO or elected official ?
  • Experience managing teams required.
  • A reputation for outstanding leadership, team building & recruiting.
  • Proven ability to attract top talent from outside the organization while developing strong teams within.
  • 15+ years of experience in corporate communications and public relations experience
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