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Sr Product Marketing Manager
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- As a Sr. Product Marketing Manager in Networked Solutions at Itron, you will drive the strategic planning, implementation, management and performance of multiple product marketing campaigns and Go-To-Market initiatives across the Networked Solutions lines of business, which include industrial IoT (IIoT) network connectivity, electric, water, and gas AMI, and smart lighting and smart community solutions.
- This is a cross-functional role, and the successful candidate will have proven experience in developing and driving multi-channel marketing programs, sales enablement initiatives, marketing communications campaigns and product launch activities.
- You will interact directly with product managers, product marketing, corporate marketing, sales teams and industry partners to develop tactical and strategic plans to launch new products, generate leads, accelerate pipeline, and drive industry awareness for Itron s solutions.
- Responsibilities will include developing and executing marketing plans to help meet target sales and line of business growth objectives, managing budgets, developing sales enablement tools and training, collateral development, event management, presentation development, digital and web content development, messaging, branding, and new product launch activities.
- Experience in writing, content marketing, strategic positioning and articulating both technical and business value propositions is desired.
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