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Sr. Manager, Channel Brand Marketing - Wholesale

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Under Armour, IncBaltimore, MD
  • Sr. Manager, Channel Brand Marketing - Wholesale
  • 100711 Baltimore, Maryland
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  • Under Armour is all about performance.
  • Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next.
  • And this is exactly what we expect from each other.
  • Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward.
  • In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on.
  • Because we work to push the gear, the game, and ourselves farther.
  • We’re looking for people who do more than good work.
  • We’re looking for the Best in Every Game.
  • Under Armour is the chosen brand of this generation of athletes
  • and the athletes of tomorrow.
  • We're about performance - in training and on game day, in blistering heat and bitter cold.
  • Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
  • That demand has created an environment of growth.
  • An environment where building a great team is vital.
  • An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
  • The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House
  • I Will. Our goal is to Build A Great Team!
  • Will YOU Protect This House?
  • Under Armour has established itself as an authentic and powerful sports performance brand.
  • The Sr. Lead, Wholesale Marketing is responsible for protecting this position and amplifying our voice domestically and around the world.
  • A compelling, customer driven marketing plan is essential as Under Armour continues its quest to become the premier Sport and Athletic Apparel, Footwear and Accessories Company in the world.
  • What will you do?
  • Contribute to the development and implementation plan for the Global Brand Marketing strategy by creating a cohesive vision for all wholesale marketing initiatives and activities by account across the Market.
  • Provide input into the creation of the seasonal account plan, as well as the overall Market plan related to the implementation of the Global Brand Marketing strategy.
  • Ensure the global holidays and toolkits deliver against the Market's marketing needs.
  • Inform briefs on any additional retail marketing needs and ensure execution of the initiatives in line with brand strategy and guidelines.
  • Ensure the Global/Market Brand Calendar is followed throughout the Market and that any account work complements this.
  • Ensure all retail space management solutions are partnered with the best point-of-sale with regular updates.
  • Partner with account marketing partners to receive updated performance of all wholesale marketing initiatives.
  • Provide input on global toolkit performance to Global Brand Team.
  • Provide seasonal input to Global Brand Team on Account requirements (concepts, spaces, )
  • Influence and give input on seasonal account marketing plan in alignment with Global Brand Marketing Strategies and key internal cross functional groups – Brand, VM, AM, Comms.
  • Influence sell-in management.
  • Influence sell-through management
  • Establish a high performance culture and drive employee engagement, leading by example.
  • What do you need?
  • GET IT DONE, DONE, DONE – ACCOUNTABILITY Takes responsibility for achieving team requirements, tasks, and objectives, even if other resources are required.
  • Goes the extra mile to get the work done and meet commitments made to others.
  • FIND A BETTER WAY – CREATIVITY & INNOVATION Seeks to improve upon the status quo by proactively creating new, unique solutions to make UA better.
  • Asks challenging, open-ended questions to inspire innovative thinking in other Teammates.
  • WIN TOGETHER – COLLABORATION Demonstrates reliability, working openly with cross-functional Teammates.
  • Takes the lead, whether in an individual contributor or manager role.
  • Builds working relationships with others, seeking out and encouraging the exchange of constructive feedback.
  • THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences when conducting business and interacting with others globally.
  • Adapts behavior to the local culture to demonstrate respect and gain trust.
  • MAP THE FUTURE – STRATEGIC VISIONING Applies understanding of internal and external challenges to contribute to the team's vision for the future.
  • Asks questions to confirm how team priorities support UA's overall vision.
  • BUILD A GREAT TEAM – BUILDING TALENT Seeks opportunities to develop self and other Teammates.
  • Gives timely, specific feedback on performance, tasks, goals, and developmental needs.
  • Motivates Teammates by sharing team objectives that highlight opportunities and the impact of their work.
  • Identifies and selects talent to meet business needs.
  • MAKE THE RIGHT CALL – INTEGRITY & ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.
  • What have you accomplished already?
  • Minimum of 8 years of relevant marketing experience in a fast-paced environment
  • Minimum of 8 years experience in the following areas, prior experience incorporating these elements into a fully integrated marketing strategy
  • Consumer and Business Analytics
  • Consumer Segmentation and Targeting
  • Marketing Strategy tied to a business plan (long and short-term)
  • Creative Process Briefing
  • Budgeting, ROI Quantification
  • Internal client partnership-building with product teams
  • Intellectual Curiosity and ability to learn quickly
  • Passion to compete and win
  • Strong written and verbal communication skills, to include: creative briefs, presentations (Power Point and verbal), great storytelling
  • Be globally curious in nature
  • Microsoft Office (Outlook, PowerPoint & Excel) & Keynote proficient
  • Excellent communication skills
  • Willing to work on weekends, holidays
  • What else is important for you to know?
  • Analytical - Synthesizes complex or diverse information; Uses intuition and experience to complement data
  • Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations
  • Team building and leadership – Able to influence others, drive consistent execution, effectively address challenges and lead a team of peers to solutions
  • Under Armour is an equal employment opportunity employer.
  • We assure you that your opportunity for employment with Under Armour depends solely on your qualifications.
  • Posted date: today

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