Amazon

Amazon Fresh is seeking a talented, creative, and innovative leader to support Amazon’s rapidly-growing omni-channel grocery business.. This position will require strong skills in all areas of paid marketing (e.g. media planning, buying and optimization, internal and vendor relationships, RFP, rate negotiations, execution and performance reporting).. As owner of performance media you will be responsible for setting the vision of your media program, bringing new innovative ideas, and implementing them successfully at every stage of the process from strategy, sourcing, QA, and optimization.. You will use internal and industry data to recommend and execute paid marketing plans across digital performance paid channels (e.g. google, yelp, associates) that delights customers, drives awareness of and traffic to our stores (new and existing).. Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

media marketing manager

Description Interested in working on an innovative and high-impact business that is changing the way customers think about grocery? Do you enjoy a fast-paced, startup environment where you are helping to build programs from the ground up? Amazon Fresh is seeking a talented, creative, and innovative leader to support Amazon’s rapidly-growing omni-channel grocery business. We are currently seeking a Senior Marketing Manager to lead paid performance media for Amazon Fresh stores. This position will require strong skills in all areas of paid marketing (e.g. media planning, buying and optimization, internal and vendor relationships, RFP, rate negotiations, execution and performance reporting). As owner of performance media you will be responsible for setting the vision of your media program, bringing new innovative ideas, and implementing them successfully at every stage of the process from strategy, sourcing, QA, and optimization. You will define tools, processes, and partnerships required to bring your program and campaigns to life. You will use internal and industry data to recommend and execute paid marketing plans across digital performance paid channels (e.g. google, yelp, associates) that delights customers, drives awareness of and traffic to our stores (new and existing). The successful candidate for this role has experience owning cross-functional programs, making data-driven decisions, and influencing others. You must be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (executing paid media campaigns, improving/automating processes, analyzing metrics, and solving problems). You are a self-starter and posses strong analytical skills and thrive working among a broad, diverse set of stakeholders. You leverage strong organizational and project management skills and have a track record of delivering quality work. You have a high level of comfort navigating ambiguity, a passion for testing and scaling learnings beyond your immediate team, and the ability to investigate complex challenges and effectively influence cross-functional stakeholders. You work backwards from the customer, apply innovative thinking and dive deep to identify and mitigate gaps. You prefer to work smart vs. working hard and lean into mechanisms to make processes more efficient. You are an owner. Key job responsibilities <ul><li> Manage end-to-end paid marketing strategy and execution for performance channels</li><li> Partner with tech, analytics, finance, and Amazon central channel teams to optimize campaigns and deliver efficiency gains</li><li> Monitor and analyze paid media metrics to evaluate campaign performance, optimize strategies, maximize audience engagement, and develop new metrics to demonstrate value and business impact of our media tactics.</li><li> Report on paid marketing efficacy (scale and efficiency) based on the media mix, conduct financial analysis of business opportunities to meet and exceed goals, and report on progress to goals with senior leadership</li><li> Identify opportunities for paid marketing automation and partner with external agencies/vendors and our product teams to estimate impact and define business requirements </li></ul>About The Team Our team culture is goal-oriented, collaborative, and driven to achieve results. We are a highly entrepreneurial, customer-obsessed and motivated team, working in a fast-paced, ambiguous, and highly collaborative environment. Our business is more startup than big company, with a high pace and degree of ambiguity. You should be comfortable with change, embrace the opportunity to wear many hats, and relish the chance to solve hard problems in short order. We are open to hiring candidates to work out of one of the following locations: Arlington, VA, USA | Irvine, CA, USA | New York, NY, USA | Santa Monica, CA, USA | Seattle, WA, USA Basic Qualifications <ul><li> 6+ years of professional non-internship marketing experience</li><li> Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li> Experience communicating results to senior leadership</li><li> Experience using data and metrics to drive improvements</li><li> Experience with A/B Testing or Multi-Variate Testing or both</li><li> Experience building, executing and scaling cross-functional marketing programs </li></ul>Preferred Qualifications <ul><li> MBA</li><li> Experience in media buying/planning for physical store retailers/grocers </li></ul>Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site. Company - Amazon.com Services LLC Job ID: A2607913

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