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Senior Director, Health Consumer Marketing Americas
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$170,000 - $256,000 a year
Full-time
- The Head of Health Consumer Marketing, Americas will lead our US, LatAm and Canada consumer marketing efforts, setting a strategic direction that aligns with our global strategic imperatives and drives awareness, education and demand across the AMR region.
- Manage the overarching US and AMR consumer marketing roadmap, ensuring all planned activities (including but not limited to product launches, brand campaigns, promotions, channel comms)generate value and take us closer to achieving our strategic imperatives
- Act as the conductor of the Americas consumer marketing strategy, leaning heavily on other experts and bringing all elements to bear in a strategy that maximises overall impact
- Oversee our Health Consumer Marketing efforts in LatAm and Canada
- Manage the AMR Health Consumer budget, balancing and allocating funds in accordance with delivering on strategic imperatives, BAU, and key initiatives with the ultimate goal of driving growth in our consumer audience space
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