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Senior Digital Marketing Manager

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j2 Global Communications, Inc.Myrtle Point, OR
  • The Senior Digital Marketing Manager is a member of the Consensus Cloud Solutions Marketing team, (www.
  • consensus.com) supporting a variety of marketing activities and brand management for solutions targeting the B2B market segment.
  • The Senior Digital Marketing Manager reports to the Associate Director - B2B Marketing and is responsible for assisting in the strategic and tactical development and execution of integrated digital marketing plans to support business and brand awareness and lead generation by leveraging the digital ecosystem.
  • The ideal candidate will thrive in a high-energy environment and excel in coordinating multi-variable projects and will have hands-on experience with aspects of campaign management and demand generation tactics including forecasting goals, establishing timelines, setting expectations and tracking performance for digital demand generation activities.
  • As the position will work very closely with multiple levels of management, key business stakeholders and marketing agencies, this position requires a passionate, collaborative, innovative, strategic and smart individual with the ability to work in a fast-paced entrepreneurial environment and get the job done.
  • Develop and manage the comprehensive digital experience, including overseeing web design and content, and social strategy across audiences to build brand awareness and consideration, improve SEO and SEM and rank our B2B solutions optimally.
  • You have a deep understanding of traditional Search Engine Optimization practices like keyword research, link building, on-page optimization, etc.
  • And more importantly, an interest in and awareness of the latest SEO trends.
  • Build SEO into content development process and execution, leading identification and development of content of improving organic search ranking
  • Develop and execute SEM demand generation plans focused on SEM, programmatic display, remarketing via marketing automation, and other paid digital efforts.
  • Support new campaigns with search strategies including creative, content curation, digital ad placement leveraging all available channels
  • website, landing pages, content promo, blog, webinars, events, etc.
  • Report, analyze, forecast, and track, digital campaign effectiveness metrics as well as overall ROI to internal stakeholders.
  • Leverage data to make intelligent, informed recommendations, decisions and forecasts regarding our paid investments.
  • Monitor, analyze and tune campaigns to maximize conversion and lead quality.
  • Intimate knowledge of KPIs such as CPA, LTV, CAC, PPC retention curves, etc.
  • Understand technology stack to support CRM programs, marketing automation tools, ABM and intent capture tools, customer experience and metrics.
  • Responsible for establishing performance analytics and dashboards, and distributing this information via regular reporting to all key stakeholders on a monthly or as needed basis.
  • Cross Functional Marketing Partner with other marketing team members to support integrated campaigns and advise on the best use of digital tactics to support objectives.
  • Develop an understanding of the buying cycle, journey as well as the decision maker and influencers involved within target markets
  • At least 5 years of experience in digital marketing and/or demand generation
  • B2B marketing experience, ideally in BI or data/analytics
  • Self-starting attitude, great communication skills, and attention to detail
  • Extensive experience in driving digital campaigns for audience acquisition/retention and pipeline growth
  • Experienced, hands-on user of paid search (Google/Bing Ads) and paid social (LinkedIn, Facebook, Twitter) platforms
  • In-depth understanding of how to interpret (and improve) advertising metrics (e.g., CPM, CPC, CTR, PPC quality score, etc.)
  • Strong analytical and quantitative skills, including an understanding of digital marketing analytics, data visualization tools and their use, such as Domo or Tableau and channel ROI
  • Highly proficient in Google Analytics and/or other web reporting tools
  • Excellent communication skills with the ability to communicate and present effectively, both orally and in writing.
  • Proficient to expert experience with CRM, CMS and Marketing Automation tools - namely Salesforce, Sitefinity or WordPress and Pardot
  • Preference for candidates experienced in the healthcare industry
  • BA/BS with strong quantitative focus (e.g. Math, Economics, Statistics) or equivalent experience

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