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Senior Brand Marketing Manager
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- Adept in online and traditional marketing & advertising strategy and highly skilled in visual communications and creative development
- Execute online and offline marketing initiatives, integrating traditional media (inclusive of TV & video), online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness, and drip marketing initiatives.
- Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets, ensuring the alignment of communications and messaging in all channels
- Manage creative production of online and offline marketing assets, graphic design, video production, and web development, from the initial concept to the finished product and execution
- Create content for corporate marketing collateral, website/blog/social media, and other initiatives
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