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Senior Account Executive

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6th Ave StorytellingFort Worth, TX
  • We are on the hunt for a Senior Account Executive to support our growth!
  • How Are We Different?
  • Storytelling is the opposite of the old-school ad agency that prioritizes one-time sales over lasting customer relationships.
  • We help small-to-medium-sized businesses grow by giving them the tools, resources, strategy, and support they need to craft and share their stories.
  • We’re on a mission to encourage entrepreneurship and make starting and growing a small business easier than ever before, because we believe when small businesses thrive, cities and communities prosper.
  • 6th Ave Storytelling is a team of creative rockstars who, together, have helped dozens of businesses build standout brands and boost their bottom lines with the power of story.
  • We live and breathe our core values, always putting people first.
  • Check out our website to see who we are - www.
  • As part of the Storytelling team, the Senior Account Executive is a primary link between our clients and the agency, responsible for maintaining a tight relationship with specific accounts, identifying needs and selling Agency services and talents to meet those needs.
  • The Senior Account Executive is a key day-to-day agency representative to the client and maintains a highly responsive service orientation in all transactions.
  • They must be knowledgeable in both the client’s business and the agency’s business, expanding their skill set during the time in this role.
  • S/he is responsible for supporting senior team leads with creating brand identities through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats and opportunities of a client’s business.
  • The Brand Manager’s job is to help develop brand strategies, review creative concepts to confirm whether they meet strategic goals, manage expectations and keep the communication flowing.
  • The Senior Account Executive will also assist in managing the campaign measurement process to ensure that clients and the agency are aligned on key performance metrics, establishing realistic business goals, providing accountability through reporting and analytics, and providing optimized strategies moving forward.
  • Sound and responsible marketing counseling and planning
  • Consistently superior creative product
  • Work that is strategic and, above all, creative
  • The Senior Account Executive needs strong verbal and written communications skills, an aptitude for analytical thinking; a sense of entrepreneurship, strong presentation skills; personal organization, and developing interpersonal skills.
  • Acts as an account lead both internally and externally on assigned accounts, reporting to a senior team member for support when needed.
  • Educates clients on agency philosophy and processes, and sets the tone of the partnership
  • Helps clients define the role the agency can play in helping meet business objectives
  • Grows and develops existing accounts
  • Collaborates with internal media, creative and research staff to develop marketing strategies
  • Serves as liaison with other agency partners regarding information-sharing, document-sharing, scheduling meetings and maintaining communications among agency team members
  • Schedules/coordinates meetings, sets meeting objectives, identifies key participants, develops agendas and provides necessary documents and meeting notes
  • Develops proposals, works with Project Managers to develop pricing and presents project plans/cost estimates to clients for approval or modification
  • Develops creative briefs that serve as foundations for campaign development
  • Negotiates with clients regarding details of campaigns and projects
  • Effectively presents, sells and defends all agency work/proposals to clients; supports other client service team members in these functions
  • Quickly and accurately relays Client Change Orders to appropriate agency team members
  • Keeps apprised of progress of clients’ projects through Project Manager(s)
  • Secures all client approvals and works with Project Manager to maintain careful records
  • Reviews and approves all work before it moves into final production to ensure it meets strategic objectives and client expectations
  • Oversees execution of approved programs
  • Informs team leads of opportunities, struggles, capacity and upcoming work
  • Consistently updates and maintains client projections
  • Partners with project management teams to forecast team traffic and project influxes
  • Regularly communicates clients’ short and long-term goals to team leads
  • Keeps apprised of clients’ brands/products/services/marketing developments
  • Ensures team members are provided with appropriate research materials to perform effectively
  • Regularly communicates with clients to understand their long-term goals and make recommendations for/against certain strategies/tactics as appropriate
  • Analyzes client input, together with background knowledge, research, field feedback, etc., to produce full marketing/communications plans that meet and exceed the client’s marketing and business goals and objectives, with support from the team lead
  • Works in a proactive manner with team leads to provide client marketing plans with the greatest added value
  • Briefs creative, media and interactive staff to ensure account strategy is understood prior to project initiation
  • Assists other team members with strategic planning of eCommerce- and Amazon-related initiatives
  • Maintains agency/client relationship; arranges and chairs meetings with clients via phone and in person
  • Works to build networks within client organizations and beyond that could lead to further opportunities, new business growth or efficiencies in process
  • Acts as host/hostess for visiting clients – rolling out the “red carpet”
  • Mentors associate brand managers and project coordinators who show interest in a brand management growth plan
  • Develops scopes of work detailing tactical descriptions
  • Completes billing reports and invoicing for assigned accounts
  • Assign estimate numbers to scopes of work
  • Review/manage account retainers, scopes of work and project estimates
  • Review reports on client campaigns and project financial details
  • Routes and gains approval on estimates and scopes of work through team/agency leadership
  • Constantly monitors existing accounts for growth opportunities and works with senior team leads to capitalize on any opportunities that may arise
  • Contributes to onboarding new accounts
  • Perform other tasks, as assigned
  • Competitive Salary - $55,000 - $100,000 (based on experience level)
  • Flexibility - Our team works in our Fort Worth HQ about 60% of the time.
  • We are a company built from community, but incorporate flexibility in how you work.
  • Fully Covered Healthcare for YOU - Storytelling offers a PPO or High Deductible / HDHP plan that covers 100% of our employee’s premiums.
  • Culture and Community - We are believers in culture and community - it is the core of everything that we do!
  • We are a team that works hard, has fun, and celebrates well!
  • Want a refreshing change?
  • It’s time to get in touch!

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