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Under Armour, IncBaltimore, MD
  • Under Armour is all about performance.
  • Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next.
  • And this is exactly what we expect from each other.
  • Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward.
  • In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on.
  • Because we work to push the gear, the game, and ourselves farther.
  • We’re looking for people who do more than good work.
  • We’re looking for the Best in Every Game.
  • Under Armour is the chosen brand of this generation of athletes
  • and the athletes of tomorrow.
  • We're about performance - in training and on game day, in blistering heat and bitter cold.
  • Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
  • That demand has created an environment of growth.
  • An environment where building a great team is vital.
  • An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
  • The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House
  • I Will. Our goal is to Build A Great Team!
  • Will YOU Protect This House?
  • The Lead for Retail Digital Marketing is responsible for the planning, execution, and measurement of Under Armour’s Retail Digital Marketing Strategy.
  • This position partners closely with Retail Marketing, Analytics, Brand Marketing, Merchandising, Creative, Consumer Insights, Digital Experience & Strategy, and Ecommerce Marketing to ensure that marketing objectives and business results are met.
  • The Manager, Retail Digital Marketing understands the business units’ priorities and goals and is seen as an invaluable asset to each team.
  • Candidates must be analytical, strategic-thinkers and possess excellent oral and written communication skills.
  • What will you do?
  • Lead the development and execution of retail marketing strategies across all digital channels, including (but not limited to) SEM, Email, SMS/MMS, Direct Mail, Affiliate, Bank Card Programs, Display, Retargeting, Social, and In-Store to accomplish business objectives.
  • Develop and maintain budget forecasts, media allocation, trend analysis, and optimizations.
  • Manage programs within acceptable levels of advertising spend, contribution and customer long-term value.
  • Create actionable reporting around key program trends and KPIs.
  • Responsible for communication of campaign details, rationale, and implementation across agency partners, key internal stakeholders.
  • Manage and maintain the Retail digital marketing calendar and timeline focusing on key retail dates relating to content/stories, product drops, promotions, sporting events, and holidays.
  • Have a deep understanding of the digital marketing space as it relates to direct response and the ability to drive traffic to our retail stores and events.
  • Conduct research and competitive benchmarking.
  • Use this data to suggest new media/marketing opportunities to augment the existing marketing portfolio.
  • Deploy tests and provide backend analysis and recommendations after testing to continuously improve the customer experience and grow sales and increase margin contribution.
  • Develop strong relationships across Retail, Ecommerce, Connected Fitness, Digital Experience & Strategy, and other departments to facilitate integrated marketing strategies and knowledge sharing.
  • Activate the necessary subject matter experts to accomplish your business objectives.
  • What have you accomplished already?
  • Minimum 3-6 years retail digital marketing experience
  • Demonstrated ability to make measureable improvements in retail Email Marketing Programs, SMS/MMS, Affiliate and Bank Card Programs, Local Search initiatives, and In-Store Digital Innovations
  • A solid working understanding of SEM, Display, Retargeting, Social, and Attribution
  • Strong analytics skills and understanding of KPIs for digital media
  • Expert User of MS Office Suite: Excel, PowerPoint
  • Experience with Omniture, Google AdWords preferred
  • BA/BS Marketing or related field
  • MBA preferred but not required
  • What else is important for you to know?
  • Be a critical thinker and problem solver.
  • Leverage insights and core business knowledge to identify the problems at hand and provide tangible steps to a resolution.
  • Be a “self-starter” with the ability to work autonomously and efficiently with strong attention to detail.
  • Demonstrated ability to communicate verbally and in writing to all levels of the organization.
  • Ability to negotiate and partner creatively with our external partners – demonstrating an entrepreneurial attitude combined with a “win-win” approach.
  • Proven ability to work as part of a team, including a passion for working cross-functionally with Retail, Merchandising, Ecommerce, Creative, and User Experience.
  • Analytical skills, including the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations.
  • Knowledge of online and financial analytical skills.
  • Excited about working in a fast-paced environment, including the ability to rapidly adapt to change and self-motivate in a results driven culture.
  • Possess a “humble and hungry”, team player attitude that can contribute to the measureable skill set of a world-class interactive team.
  • Maintain a positive, enthusiastic and energetic demeanor which helps foster an upbeat working environment.
  • Under Armour is an equal employment opportunity employer.
  • We assure you that your opportunity for employment with Under Armour depends solely on your qualifications.
  • Posted date: today

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