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Regional VP, Strategic Accounts

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PersadoSan Francisco, CA
  • Persado is a high-growth, category-leading AI platform that helps data-driven executives – including CMOs, CXOs, CDOs, CFOs, and P&L owners – unlock a new lever of value creation by ensuring the right words are used at every customer interaction.
  • Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare and more.
  • The Persado platform uses natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledgebase of millions of tagged and scored words and phrases – to deliver a 41% average lift in conversion across customer engagement channels.
  • As organizations become more obsessed with personalization, Persado has proven that being able to deliver the right message is a core functional need for every company in the world – making the choice of words a multibillion-dollar blind spot across the enterprise.
  • Persado is the only company with the technology and expertise to illuminate that blind spot in the enterprise customer experience and personalization stack.
  • As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued and where people can do their best work.
  • We understand that our team members and our inclusive culture are what make Persado special and are the key ingredients to our continued growth.
  • We believe in and live by our company vision and values.
  • We invest time and resources in people-centric programs.
  • We work hard as a team to innovate, deliver great value to our customers and partners and create a positive, productive place to work every day.
  • And the impact shows in our above-benchmark employee engagement.
  • We’re also proud to be named to Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021.
  • What We Are Looking For
  • Persado is looking for a commercially experienced Regional Vice President of Strategic Accounts.
  • This role is a critical function for driving the new and upsell business at Persado, by building and leading our commercial teams to be strategically aligned to the value that Pesado delivers to our clients.
  • The right candidate understands how to develop and nurture relationships and executive sponsorship from senior-level stakeholders at Fortune 500 companies.
  • The ideal candidate understands how to identify top talent, develop talent, develop well rounded and diverse teams, and run a business with a history of meeting and exceeding revenue targets.
  • The individual must possess a history of combined new logo and upsell revenue mix, developing a balanced approach to pipeline growth and de-risking all aspects of the business model with strong commercial agreements.
  • The individual must have experience leading SaaS teams with a history helping new and existing sellers successfully overcome challenges as it relates to strategic relationship development, strategic planning, pipeline development, commercial constructs and contract negotiations.
  • The individual will be extremely performance-oriented, client-centric, people focused, intellectually curious, ambitious, self-driven, hard-working, and flexible.
  • What We Want You To Do
  • Effectively operate as the “CRO” of your region, leading commercial strategic account managers.
  • The primary goal is to develop and grow the commercial outcomes specific to new ACV in new logos and upsell motions in existing customers.
  • We do this by delivering the greatest business outcomes for our clients.
  • Facilitate your account teams’ ability to develop executive sponsorship from senior client stakeholders, and support the account teams in creating momentum for driving net new revenue against your goals.
  • Develop the regional sales execution plan in partnership with your senior leadership.
  • Analyze and assess the effectiveness of sales strategies, tactics, methods, expenses and results.
  • Accurately forecast your business and drive predictable linearity in the business, ensuring your team is accurately reporting their business within Salesforce.
  • Ensure that your account teams are following our commercial processes, and best practices.
  • Build long term strategic client partnerships while delivering/expanding account revenue targets.
  • Oversee your account teams’ development and execution of detailed account plans, OKRs, QBRs, strategies and direction with a command of what is required to grow our accounts (eg: stakeholder engagement across lines of business, client strategy, joint business case development, defined client success, opportunity management).
  • Serve as an effective coach and leader for your account teams.
  • Passionately collaborate with your partners in sales development, customer success, enablement, presales, and other departments as deemed necessary.
  • Participate in company strategic-decision making about GTM strategy tied to product portfolio.
  • Be willing to be flexible and operate when ambiguity presents itself, and find creative approaches to problem solving.
  • Actively partner with sales enablement to drive continuous improvement for your team(s) and facilitate the usage of key sales technology investments required for all aspects of the role.
  • What We Want To See
  • A total of 12+ years or more of successful sales SaaS experience with a strong history of results and over-achieving against goals.
  • 2 - 5+ years of sales leadership experience running a team, or large accounts with a successful history of over-achieving against goals.
  • Experience leading complex sales cycles, navigating multi-stakeholder decision processes, proven history negotiating commercial Saas contracts.
  • Experience with recruiting top talent, developing talent, building diverse teams and the ability to collaborate with inter-company stakeholders.
  • A passion for excellence and the ability to implement a well run business model developing repeatability and predictability in execution.
  • Successfully forecasting and managing a large book of business, and developing a regular deal review cadence aimed at strategic execution and executing mapping to help shape large transactions within the region.
  • Good understanding of sales risk management frameworks like MEDDIC and implementing challenger sale acumen within the team.
  • Ability to develop a healthy and well balanced pipeline, employing creative thinking and a history of successful tactics and strategies in partnership with the SDR and Field Marketing teams.
  • An understanding of how to engage business leaders on growth topics; and the biggest challenges CMOs, CDO, CTOs CXO’s have driving growth and incremental revenue.
  • A very organized and structured thinker and problem solver.
  • Extremely strong presentation skills.
  • Strong ability to anticipate issues and engage effectively with internal and external stakeholders.
  • Demonstrated ability to manage a high performing team.
  • A mature leader with immense focus on creating strong, win-win relationships.
  • Performance oriented with a track record of delivering results.
  • Passionate about developing people and growing a team towards shared success.
  • Enthusiastic, professional and highly proactive.
  • Thrives on finding creative solutions to ambiguous problems.
  • Collaborative team player with the ability to shift gears quickly and efficiently.
  • Dependable and reliable with clear thinking and attention to detail.
  • Truly loves working in a fast-paced, creative environment, whose passion is evident in their work.
  • Strong creative and analytical problem solver.
  • Positive attitude, great sense of humor and outlook on life.
  • Achieve your life goals and work goals at Persado.
  • Competitive salary and equitable compensation - We’re committed to equal pay with regular market rate salary adjustments
  • Generous Benefits Package globally
  • 401k to prepare for your future
  • Paid holidays and flexible paid-time-off
  • 2 paid Volunteer days per year and charitable giving matching
  • Structured onboarding; continuous Learning & Development tied to a personalized career path
  • All the gear you need to work smart
  • Diversity and inclusion initiatives: Persado is committed to fostering, cultivating and preserving a culture of diversity and inclusion.
  • We continue to hire without regard to race, ancestry, place or origin, color, ethnic origin, citizenship, creed, religion, gender identity, sexual orientation, age, marital status, same-sex partnership status, family status, or disability.
  • Valuing diversity at Persado means recognizing and respecting human differences and similarities.
  • Persado is committed to diversity with respect to all aspects of employment.
  • All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.
  • Classification : Public

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