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Regional Marketing Manager - Northcentral
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- Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar, IHOP and Fuzzy's Taco Shop brands.
- Provides marketing leadership and expertise to assigned franchisees in the development of multi-channel, DMA and trade area marketing strategies and tactics designed to drive sales and traffic
- Works in partnership with national and local media agencies to develop local media plans that may consist of digital, print, radio, tv, outdoor and social media
- Regularly conducts market visits in assigned DMAs with the goal of capturing competitive, operational and trade area insights critical to developing comprehensive local marketing plans
- Serves as a communication liaison between IHOP Brand Team, franchisees, and other key stakeholders, with the objective of cascading new information, capturing co-op votes and securing test partners
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