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Public Relations Coordinator

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Inside Higher EdChicago, IL
  • Job location: Los Angeles, CA
  • Employment Type: Full-time
  • Posted data: 2021-08-13
  • We are seeking a Public Relations Coordinator to advance a strong institutional network, increase overall awareness of our University, support our Advancement strategies and increase our national profile by developing and executing effective communication and news media outreach strategies.
  • The Chicago School of Professional Psychology has begun to generate significant regional and national news media attention and is interested in finding a Public Relations Coordinator that is prepared to leverage and build on that success.
  • We have amazing stories to share about our students, alumni, faculty and staff and seek a PR professional that understands how to use the power of story to generate strategic news media coverage.
  • We also rely heavily on digital content for our social media and seek someone who knows how to make the most of good content.
  • The PR Coordinator will report directly to the Executive Director of Communications & Public Affairs.
  • The Coordinator will also provide input to other members of the TCSPP Communications and Public Affairs Team regarding PR and related social media strategies.
  • Strong presentation and writing skills are a must.
  • Be prepared to share writing examples demonstrating a wide variety of assignments including blogs, speeches, news releases, social media posts and other digital content.
  • Candidates should be prepared to describe in detail how they develop and implement PR strategies as well as how they utilize social media to advance those strategies.
  • Candidates should also be prepared to demonstrate how they apply metrics to their work.
  • This position is based in Los Angeles but our department is also responsible for working with news media outlets in Chicago, Dallas, Washington D.C. and New Orleans.
  • We are also committed to using communications and content strategies to educate our most important audiences about mental health issues and the importance of wellness.
  • Experience following an effective news media outreach plan including goals, budget, tactics, timeline and metrics.
  • Our PR Plan will advance an aggressive PR strategy, seeking high-level placements in print, broadcast and digital media regionally, locally (where are campuses are located) and nationally.
  • This will be the Coordinators principle responsibility.
  • Coordinator will ensure effective PR support for strategic University events and initiatives
  • Must be prepared to work with non-English speaking and international news media demonstrating an understanding how those outlets function
  • Coordinate all PR efforts with our Social Media team to engage audiences across traditional and new media
  • Leverage existing media relationships and cultivate new contacts within business and higher education media
  • Manage media inquiries and interview requests
  • Provide our spokespeople with media training and ongoing training support
  • Create content for press releases, byline articles and keynote presentations
  • Monitor, analyze and communicate PR results on a quarterly basis
  • Maintain a keen understanding of higher education PR trends and make appropriate recommendations regarding communication strategy
  • Support and periodically train, a team of part-time student workers to perform some of these tasks
  • Successfully manage outside contractors
  • At minimum of 5 years experience in public relations, either for an agency or as a member of an established PR department.
  • Proven track record implementing successful public relations campaigns at both a local and national level
  • Exceptional writing and editing skills
  • Experience with social media particularly with utilizing social media strategies to advance news media outreach
  • Experience producing or overseeing production of digital content such graphics, videos or podcasts
  • Degree in Marketing, Journalism, Communications or a related discipline
  • Bilingual language skills
  • Experience working with public affairs strategies or working in partnership with public affairs professionals
  • Experience as a company or organization spokesperson; comfortable and skilled with both broadcast and print media interviews
  • The Chicago School of Professional Psychology offers a generous compensation and benefits package, as well as the opportunity to work for a leader in the field of education.
  • Some of our key benefits include: generous paid time-off, medical and dental coverage, company-paid life and disability insurance, retirement plan with employer contribution, multiple flexible spending accounts (FSA), tuition reimbursement, professional development, and regular employee appreciation events.
  • The Chicago School of Professional Psychology is an Equal Opportunity Employer.

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