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Product Marketing Manager (Remote Locations Available)

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ExperianLas Vegas, NV
  • Company DescriptionProduct Marketing Manager, Experian Marketing Services About Us, But We'll Be BriefExperian is the world's leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses, and society.
  • We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for.
  • In addition, for the last five years we've been named in the 100 'World's Most Innovative Companies'A by Forbes Magazine.
  • Experian Marketing Service's mission is to accelerate client success through enabling ecosystems, partnerships, and technology solutions.
  • Experian is looking to hire a Product Marketing Manager for its Marketing Services business line that consists of Targeting and Tapad.
  • You'll contribute to a high-performing team in a business experiencing rapid change and growth.
  • Founded in 2010, Tapad cracked the code on cross-device marketing technology, creating not only the first but the most robust global cross-device digital identity graph on the market.
  • Ten years later, The Tapad Graph enables marketers to maximize their digital marketing investment for years to come.
  • In November 2020, Experian acquired Tapad, which furthers Experian's strong commitment to digital identity, activation and connected TV. As a leading provider of consumer data analytics and targeting solutions, Experian Marketing Services has a rapidly growing need to continue expanding our strategy on identity data and services to meet market demand.
  • Job DescriptionWhat you'll be doingThe Product Marketing function is responsible for developing positioning and key messaging for Experian products and services that are crisp, differentiated, and compelling.
  • Product Marketing serves as a strategic partner to advocate for and advance Experian products in the marketplace, educating customers and integrating strategic messaging into compelling content and programs that drive customer engagement, acquisition, and adoption.
  • As a Product Marketing Manager, you will own a set of Experian Marketing products and partner with your Product Management counterpart, synthesizing insights from the market, competitive landscape, and our product strategy.
  • You will help to bring new products to market through robust go-to-market plans, value positioning, messaging frameworks, and sales enablement and training.
  • You will engage with a wide range of stakeholders across the organization and partners in the marketplace to build awareness and demand for our product portfolio.
  • The ideal candidate has familiarity with marketing, advertising and/or technology landscapes with experience in product marketing, solutions marketing, strategy, or sales enablement.
  • ResponsibilitiesDevelop and an understanding of the market, the buyer personas and needs, and the competitive environment Drive the creation and maintenance of a robust library of internal and external product content (e.g., pitch decks, case studies, videos, product sheets, whitepapers, etc.)
  • Once it's safe to do so, we'll slowly return to our offices; however, we are in no rush to do this.
  • The safety of our employees is of utmost importance.
  • Four weeks of vacation to start, five sick days, and two volunteer days (plus twelve paid holidays)Competitive pay and comprehensive benefits packageFlexible work scheduleAdditional InformationAll your information will be kept confidential according to EEO guidelines.
  • Experian is proud to be an Equal Opportunity and Affirmative Action employer.
  • Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together.
  • We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow.
  • We value the uniqueness of every individual and want you to bring your whole, authentic self to work.
  • For us, this is The Power of YOU and it ensures that we live what we believe.

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