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Product Marketing Manager

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NorgrenLas Vegas, NV
  • Norgren is part of global engineering organization IMI plc.
  • IMI is at the forefront of delivering the solutions we need in a changing world and is focused on creating tremendous value by solving key industry problems in attractive markets and working with the best.
  • Norgren has a proud history of creating innovative engineering solutions in precise motion control and fluid technology, and we collaborate with our customers across more than 50 countries in critical areas such as Factory Automation, Material Handling, Rail, Energy, Process Control, Life Science and Commercial Vehicles.
  • A Product Marketing Manager will analyze life science marketing data (including analytical, biotech, medical and diagnostic instrumentation) and develop voice of the customer to identify new product and life sciences market trends related to pumping technologies, rotary valves and syringes.
  • Develop marketing strategy, messaging to customers, and value selling statements for new and existing fluidic products used in life science instrumentation and machines.
  • Monitor and develop pricing strategy.
  • Visit customers and determine market requirements while monitoring the competition to identify current and anticipated market activities that may impact new and existing products and markets.
  • Work closely with all areas of the business to ensure the company’s priorities are actively being pursued.
  • Work under limited supervision and has total responsibility for small projects or assigned segments of large projects.
  • Essential Functions and Responsibilities
  • Develop and execute strategic marketing plans for new and existing products including identifying primary and secondary customers, creating the marketing mix, message mapping, competitive analysis, product positioning, pricing strategy and value proposition.
  • Strategic leader and subject matter expert on pumping technologies, rotary valves and syringes market.
  • Maintain and improve the product portfolio, service strategy, market share and product profitability.
  • Identify market potential driven through voice of the customer process and develop new product specifications, establish pricing market strategies, estimate potential sales and inventory requirements, resolve market and distribution channel issues and quality questions and manages product from launch to phase-out.
  • Establish, execute and implement pricing strategy for all product and new projects.
  • Analyze market dynamic and adjust accordingly IMI pricing typically on a yearly basis.
  • Coordinate marketing and sales on product introduction, launch schedule, and market exploitation to ensure maximum penetration of market segment and accomplishment of financial goals and optimum allocation of resources.
  • Brand steward for life sciences.
  • Design marketing communication and collateral through exceptional presentations via audio/visual, photography, trade show and print/electronic media to ensure high impact promotion and representation of life science products.
  • Develop and deliver sales training modules to the sales force globally to ensure product understanding and sales value.
  • Monitor external product and market place trends to identify new opportunities and discover potential weaknesses for current and future market and product emphasis in the life science market to OEMs including analytical, biotech, medical and diagnostic instrumentation.
  • Build relationships with major accounts, life science brand leads, business development managers, regional sales teams, key account managers, regional technical centers, regional and worldwide manufacturing sites for their respective products, private label suppliers, and product marketing counterparts both in the US and in other regions of the world.
  • Develop marketing strategy in collaboration with sales and marketing communication including reporting to senior management.
  • Initiate, maintain and deliver product rationalization and obsolescence schedules.
  • Contribute to the profitability of the company by prioritizing and implementing product opportunities.
  • Other duties as assigned.
  • Education and Experience
  • Bachelor's degree in Engineering, Science or Marketing, or related field.
  • Minimum of 5 years previous sales, engineering or marketing experience.
  • 3-6 years of Product Marketing preferred.
  • Working knowledge of product marketing, marketing research, commercialization and life cycle management.
  • Skills and Competencies
  • Strong leadership presence.
  • Excellent written & verbal communication skills are needed.
  • Ability to translate intuition, market feelings and conceptual technologies into successful, winning new products.
  • Knowledge of Life Science products and instrumentation preferred.
  • Fluidic components and syringe assemblies experience a plus.
  • Ability to build relationships, manage projects and coordinate people and resources towards a common goal.
  • Approximately 20% travel is expected.
  • Computers and Technology
  • Proficient with MS Office Suite (Word, Excel, PowerPoint & Outlook).
  • Ability to learn internal systems (CRM Pivotal).
  • This position has no supervisory responsibilities

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