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Product Marketing Manager
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- The Product Marketing Manager is responsible for launching and enhancing products by working cross-functionally with the product management team to surface client and user insights that inform the roadmap and leverage those to build scaled go-to-market campaigns that encourage adoption of those solutions.
- Product marketers will own the product and solution brand strategy, product hierarchy, value proposition, buyer personas, and positioning for their products and solutions.
- Work cross-functionally with Customer Marketing and Demand Marketing to launch integrated marketing campaigns to drive awareness and generate demand for your product and solution areas.
- Work cross-functionally with Customer Marketing and Product Management to surface success stories and new use cases that prove ROI.
- Work cross-functionally with the sales enablement team to provide training, content, and support for increasing sales rates and improving the sales cycle.
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