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National Marketing Industry Leader Nonprofit, Education & Public Sector
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Full-time
- This individual will work directly with the Industry Marketing Director, as well as regions, markets, and Marketing & Business Development team members to promote a collaborative culture and national brand consistency to enhance the overall marketing direction of the firm.
- Work with the NIL and industry committee to develop and execute a national industry strategic plan that supports and tracks growth goals in collaboration with consulting, regional and strategic marketing leaders
- Pursue and manage sponsorship, speaking, tradeshow, and event opportunities delivering a strong brand and client experience that increases exposure with target audience and drive follow up opportunities
- Develop and manage the industry's content marketing strategy that includes the development of thought leadership, website content and digital experience, intranet, webinars, video, and industry proposal marketing content
- Lead ideation, development, and accountability for execution around integrated marketing campaigns and leveraging the launch of new services and products that support firm's innovation program, both internal and external
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