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Media Copywriter - Fuqua School of Business

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Inside Higher EdDurham, NC
  • Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of Americas leading research universities.
  • Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live.
  • Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools.
  • With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.
  • Copy mattersa lot.
  • As one of the few business schools ever ranked number one by Bloomberg Businessweek, Dukes Fuqua School of Business has the platform to make the world better through business.
  • That means recruiting talented students from all over the world who share our ethos and doing it in a highly competitive landscape against legacy brand peers.
  • The secret to our success?
  • We believe deeply in the transformative business education Fuqua delivers.
  • For us, a copywriters job isnt just marketingbut reinforcing our mission, values, and communitysometimes in 280 characters or less.
  • We are looking for a copywriter who gets feisty about the proper use of an Oxford Commabut is equally passionate about our brand voice.
  • Someone who believes great copy delivers value, not a sales pitch building trust by delivering helpful, inspirational, and needed information at the right time.
  • The successful candidate will also understand each unique audience and tailor content appropriately.
  • This is particularly important given Fuquas large portfolio of degree and non-degree programs: A student considering a graduate degree while still in undergrad is not persuaded in the same way as a CEO who has decided to upskill in an area like business analytics.
  • The Media Copywriter will join our dynamic team of specialists in earned, owned, paid, and shared mediaincluding PR operators, digital strategists, developers, brand wizards and a dedicated market intelligence team.
  • We operate in a fast-paced environment with a global footprint and our team is innovative and resourceful.
  • We believe in the work we doand the people we do it with.
  • This position is a member of the Global Marketing team and reports to the Assistant Dean for Media Strategy.
  • Writes copy in multiple forms including email, landing pages, and paid social media campaigns
  • Helps co-create and executes marketing campaigns for targeted audience groups informed by a deep understanding of the prospective student mindset/persona for each degree or non-degree program
  • Uses intelligence gathered daily by market intelligence team to inform copy
  • Works closely with members of the Digital team to ensure alignment between content and function as copy is being developed - working within digital templates.
  • sourcing proper images, aligning on character count, RFI forms, etc.)
  • Works closely with members of the Campaigns team to ensure deadlines are being met and projects are staying on task
  • Leverages editorial content developed by other teams to be used in marketing campaigns
  • Collaborates to ensure SEO goals are being met in copy - while not letting SEO dictate the copy
  • Effectively works with different teams across the school including Admissions, the Career Management Center, and the Deans Office when writing copy
  • Other duties as they emerge in an ever-evolving communications and marketing landscape
  • Thrives in a team environment and appreciates the differences others bring to the table
  • Demonstrated strong writing and editing skills
  • Demonstrated attention to detail and commitment to accuracy
  • Self-starter with the ability to manage multiple projects at once
  • Strong interpersonal communication skills: mature judgment, high ethical standards, willingness to learn and innovate, trustworthy, dependable
  • Experience in higher education and business education a plus, but not required
  • Work requires the ability to perform creative writing and related activities such as conducting interviews and research, and copy editing normally acquired through attainment of a bachelor's degree in Journalism, English, or a related discipline.
  • Bachelors degree strongly preferred by department.
  • Work requires two years of directly related writing experience.
  • Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
  • Duke aspires to create a community built on collaboration, innovation, creativity, and belonging.
  • Our collective success depends on the robust exchange of ideasan exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes.
  • To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard.
  • All members of our community have a responsibility to uphold these values.
  • Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities.
  • Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
  • Associated topics: dean, deputy, elementary school principal, elementary vice principal, executive management, high school principal, high school superintendent, officer, student, supervise

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