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Marketing Operations Specialist - Hybrid

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Smart Data SolutionsEagan, MN
  • Do you consider yourself a HubSpot expert?
  • Do you thrive in fast-paced environments, enjoy working across teams to execute on solutions, and you’re collaborative, process-driven, and decisive?
  • If you love HubSpot and want to spend your time architecting an amazing system, then this is the job for you!
  • Smart Data Solutions (SDS), a leading provider of data management, claim routing and workflow solutions to health plans and TPAs, is looking for a HubSpot Operations Specialist who will be responsible for driving adoption, improving existing processes, contribution to the sales and marketing strategy, and implement campaigns for marketing, sales, and customer success.
  • What you’ll be doing?
  • Own the user management process (onboarding and decommissioning teams, roles, permissions, and system access)
  • Serve as the primary owner of HubSpot for Sales, Marketing, and Support by administering user setup and design/configuration, custom objects, profiles and roles, workflows, fields, formulas, record types, page layouts, and validation rules
  • Recommend and implement best-practice CRM processes, architectures, and integrations that optimize adoption, usability, and content workflows
  • Keep HubSpot database clean
  • Eliminate bad contacts
  • Manage duplicate Contacts/Companies
  • Manage bounces from Marketing emails
  • Monitor systems and respond swiftly to problems, outages, or other usability issues
  • Regularly review settings related to each system and resolve system errors
  • Be the first point of contact for internal users, providing technical guidance and support
  • Train new employees on how to use the CRM and Marketing Automation capabilities
  • Optimize lead scoring, lead distribution, and lead qualification process
  • Optimize contact post-sales handoffs
  • Support marketing with campaign configuration, setup, troubleshooting, publishing, and reporting
  • Provide operational support to company-wide users
  • You are the go-to resource for both sales and marketing team members on how to effectively use the platform
  • Assist with implementations and testing of new enhancements and system add-ons
  • Manage and create technical documentation, how-to-guides, tutorial videos, and knowledge base articles
  • What we’re looking for?
  • 2 years of HubSpot admin experience, implementation, and process improvement
  • HubSpot certification(s) required
  • Strong competency with HubSpot automation, including building flows, process builders, and workflow rules
  • Demonstrated ability to meet deadlines and handle and prioritize simultaneous requests
  • BA/BS or equivalent work experience
  • Experience in working in fast-paced environments
  • Experience with SaaS applications
  • Impressive content creation and communication abilities
  • Ability to create structure in ambiguous situations and design effective processes
  • Experience working with cross-functional teams (e.g. Marketing, Sales, Product, Services)
  • Experience producing creative work is a plus
  • Why this is the company for you?
  • A company culture that is authentic and values teamwork, humility, and fairness!
  • We work hard for our customers and have fun along the way!
  • A professional development and growth-oriented workplace
  • Generous benefits including, health insurance, short-term, and long-term disability
  • 401(k) with a company match to provide a better future in your retirement years
  • Work-life balance with competitive paid time off package; including vacation, holiday, and a floating day
  • Who is Smart Data Solutions?
  • For over 20 years, Smart Data Solutions has been partnering with leading payer organizations to provide automation and technology solutions enabling data standardization and workflow automation.
  • The company brings a comprehensive set of turn-key services to handle all claims and claims-related information regardless of format (paper, fax, electronic), digitizing and normalizing for seamless use by payer clients.
  • Solutions include intelligent data capture, conversion and digitization, mailroom management, comprehensive clearinghouse services and proprietary workflow offerings.
  • SDS’ headquarters are just outside of St. Paul, MN with 300+ employees and leverages dedicated onshore and offshore resources as part of its service delivery model.
  • The company counts over 420 healthcare organizations as clients, including a number of Blues plans, large regional health plans and leading independent TPAs, handling over 500 million transactions of varying types annually with a 98%+ customer retention rate.
  • SDS has also invested meaningfully in automation and machine learning capabilities across its tech-enabled processes to drive scalability and greater internal operating efficiency while also improving client results.
  • SDS recently partnered with a leading growth-oriented investment firm, Parthenon Capital, to further accelerate expansion and product innovation.
  • Smart Data Solutions is an equal opportunity employer.
  • All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status

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