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Marketing Manager, Engagement And Retention (Remote Position at Not - for - Profit Association)
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- The Marketing Manager, Engagement and Retention supports the mission of AMS by planning and executing targeted marketing communications to optimize the individual, school, and affiliate member experience, maximize events and professional development revenue, boost engagement, and achieve membership renewal goals.
- The role reports to the Senior Director of Marketing and Communications and works closely with the Growth Marketing Manager to create a seamless member experience that begins with demand generation and continues through conversion and membership acquisition, and on through onboarding, engagement, retention, and advocacy.
- The Marketing Manager, Engagement and Retention is a key member of the team responsible for increasing and communicating member value (individuals, schools, adult learner members, and teacher education program directors), driving online and in-person event registrations, launching and promoting courses, webinars, and certificate programs, and providing marketing support to member schools and Montessori teacher education programs.
- Develop and execute automated lead nurturing and engagement campaignsAchieve revenue and registration goals for AMS’s annual conference, in-person events, online events, and live and asynchronous online classesWork with Growth Marketing Manager to develop high-performing membership onboarding processes, which provide all member types with the support and resources they need to get the most out of their membership.
- Lead GenerationWork closely with the Growth Marketing Manager to gain and convert new membership, event, and professional development leads.
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